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11

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Published By Routledge

9781315641065

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Advertising and media (reprise)

Branded Content ◽

10.4324/9781315641065-13 ◽

2021 ◽

pp. 242-271

Author(s):

Jonathan Hardy

Going native in digital media

Branded Content ◽

10.4324/9781315641065-6 ◽

2021 ◽

pp. 100-124

Author(s):

Jonathan Hardy

Keyword(s):

Digital Media ◽

Going Native

Regulating convergent media and marketing communications

Branded Content ◽

10.4324/9781315641065-9 ◽

2021 ◽

pp. 143-168

Author(s):

Jonathan Hardy

Keyword(s):

Marketing Communications

Branded entertainment and product integration

Branded Content ◽

10.4324/9781315641065-4 ◽

2021 ◽

pp. 68-84

Author(s):

Jonathan Hardy

Keyword(s):

Product Integration

Media as marketers

Branded Content ◽

10.4324/9781315641065-7 ◽

2021 ◽

pp. 125-140

Author(s):

Jonathan Hardy

Media and marketing critiques

Branded Content ◽

10.4324/9781315641065-12 ◽

2021 ◽

pp. 229-241

Author(s):

Jonathan Hardy

Advertising and media

Branded Content ◽

10.4324/9781315641065-2 ◽

2021 ◽

pp. 3-34

Author(s):

Jonathan Hardy

Communication gains and losses

Branded Content ◽

10.4324/9781315641065-11 ◽

2021 ◽

pp. 206-228

Author(s):

Jonathan Hardy

Keyword(s):

Gains And Losses

News media and marketing

Branded Content ◽

10.4324/9781315641065-3 ◽

2021 ◽

pp. 35-67

Author(s):

Jonathan Hardy

Keyword(s):

News Media

Lobbying, liberalisation, normalisation, and contestation

Branded Content ◽

10.4324/9781315641065-10 ◽

2021 ◽

pp. 169-205

Author(s):

Jonathan Hardy