Building Implementable Marketing Models
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Published By Springer US

9789020706741, 9781461565864
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Implementation criteria with respect to model structure

1978 ◽  
pp. 99-118
Author(s):  
Philippe A. Naert ◽  
Peter S. H. Leeflang
Keyword(s):  
Model Structure

Parameterization

1978 ◽  
pp. 205-277
Author(s):  
Philippe A. Naert ◽  
Peter S. H. Leeflang

Stochastic consumer behaviour models

1978 ◽  
pp. 179-204
Author(s):  
Philippe A. Naert ◽  
Peter S. H. Leeflang
Keyword(s):  
Consumer Behaviour ◽  
Behaviour Models

Specifying models according to amount of behavioural detail

1978 ◽  
pp. 163-178
Author(s):  
Philippe A. Naert ◽  
Peter S. H. Leeflang

Elements of model building

1978 ◽  
pp. 51-97
Author(s):  
Philippe A. Naert ◽  
Peter S. H. Leeflang
Keyword(s):  
Model Building

Determinants of model implementation

1978 ◽  
pp. 321-352
Author(s):  
Philippe A. Naert ◽  
Peter S. H. Leeflang

Validation

1978 ◽  
pp. 279-318
Author(s):  
Philippe A. Naert ◽  
Peter S. H. Leeflang

A typology of marketing models

1978 ◽  
pp. 39-47
Author(s):  
Philippe A. Naert ◽  
Peter S. H. Leeflang
Keyword(s):  
Marketing Models

Introduction

1978 ◽  
pp. 3-10
Author(s):  
Philippe A. Naert ◽  
Peter S. H. Leeflang

Specifying models according to different levels of demand

1978 ◽  
pp. 145-161 ◽  
Author(s):  
Philippe A. Naert ◽  
Peter S. H. Leeflang
Keyword(s):  
Different Levels
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