A typology of marketing models

1978 ◽  
pp. 39-47
Author(s):  
Philippe A. Naert ◽  
Peter S. H. Leeflang
Keyword(s):  
Marketing Models

The role of social marketing models in family health interventions in Pakistan

2008 ◽  
Vol 8 (1) ◽  
pp. 61-74 ◽  
Author(s):  
Nayyer Samad ◽  
Nnamdi O. Madichie ◽  
Sonny Nwankwo
Keyword(s):  
Social Marketing ◽  
Family Health ◽  
Health Interventions ◽  
Marketing Models

Marketing models of consumer heterogeneity

1998 ◽  
Vol 89 (1-2) ◽  
pp. 57-78 ◽  
Author(s):  
Greg M. Allenby ◽  
Peter E. Rossi
Keyword(s):  
Consumer Heterogeneity ◽  
Marketing Models

Marketing Models and Econometric Research

1977 ◽  
Vol 28 (4) ◽  
pp. 896
Author(s):  
Robert Fildes ◽  
Leonard J. Parsons ◽  
Randall L. Schultz
Keyword(s):  
Marketing Models

scholarly journals Supermarket Supply Chains Marketing Models in India: The Novel Market Models

2013 ◽  
Vol 8 (4) ◽  
pp. 345-360
Author(s):  
Madiga Bala Dastagiri ◽  
T.K. Immanuelraj
Keyword(s):  
Supply Chain ◽  
Fruits And Vegetables ◽  
Direct Marketing ◽  
Supply Chain System ◽  
Market Models ◽  
Economic Agents ◽  
Public Markets ◽  
Marketing Models ◽  
Main Motive ◽  
Backward Linkages

The super market revolution has been underway in developing countries. Market research says that larger the numbers of economic agents involved in marketing and lesser their incomes’ share in consumer price’. The prospective solution to this problem may be consolidation of supply chain. The main motive of this paper is to explore the ways or super markets models that will integrate the small and marginal farmers with supply chain system in India. Information on marketing models and marketing institutions which deal fruits and vegetables in the country were analyzed. The fruits and vegetable commodities reach the final consumer through various channels. Among all the channels the direct market models are the best because the producer share in consumer rupee is 100 per cent and will eliminate middlemen completely. India opened up post – 1990, a number of new liberalized public markets operating direct marketing model with forward linkages for fruits and vegetables. The economic reforms also lead to the emergence a number of new private retail markets for fruits and vegetable with direct marketing models with backward linkages. The results reveal that private super markets will save farmers from transport, marketing cost and other charges and complete eliminate middlemen. Farmers who supply to private super markets have many advantages it includes technical guidance, market information on prices, perfect weights and spot payments etc. The opportunities include development of high value commodities market supply chain. The farmers are suggested for effective and efficient marketing of fruits and vegetables, the super markets have to purchase entire quantity brought by the farmer irrespective of grading, Export linkage is suggested, Government has to regulate prices, Government has to open and operate retail outlets, Government should assess the production and consumption level and announce the MSP accordingly. Even the farmers of the most of the states are adopting traditional marketing channels. The study suggests that modern direct marketing models to adopt.

scholarly journals Tauke and Emotional Network Model in Oil Palm Marketing: Getting Fresh Fruit from Smallholders in Indonesia

2020 ◽  
Vol 55 (4) ◽  
Author(s):  
Rizabuana Ismail ◽  
Slamet Haryono ◽  
Ira Maya Sofa Harahap ◽  
Ria Manurung
Keyword(s):  
Oil Palm ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Fresh Fruit ◽  
Network Marketing ◽  
Marketing Model ◽  
Marketing Models ◽  
Cash Payment ◽  
Fresh Fruit Bunches ◽  
Depth Interviews

This article describes how fresh fruit bunches grown by oil palm smallholders are incorporated into oil palm marketing models in Indonesia. This emotional network marketing model is a supplementary model of marketing models in Malaysia which is called factory centered and middleman model. This research uses a descriptive qualitative method. The data was collected by conducted in-depth interviews with 28 informants coming from 4 (four) categories of oil palm smallholders: oil palm tauke (middleman) that included big tauke and small tauke, workers in the loading ramps, and workers in the oil palm factories who were involved in oil palm marketing channels. The result of the research showed that the oil palm marketing channel between smallholders and either small tauke and big tauke was based on an emotional network with a strong bond of friendship, brotherhood, dwelling location, cash payment, giving loan with reasonable requirements, and providing transportation for fresh fruit bunches. In contrast, oil palm marketing channel among smallholders, loading ramp buyers, and POF was based on regulations. This writing presented a different perspective of oil palm marketing channels in general by involving the emotional network of the existing actors for getting fresh fruit bunches and the advantages of oil palm marketing. In this marketing model, there is a longer marketing channel and actors with their varied roles.

Building Implementable Marketing Models

1978 ◽  
Author(s):  
Philippe A. Naert ◽  
Peter S. H. Leeflang
Keyword(s):  
Marketing Models
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