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Marketing Management
Latest Publications
TOTAL DOCUMENTS
32
(FIVE YEARS 0)
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0
(FIVE YEARS 0)
Published By Routledge
9780203357262
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Latest Documents
Most Cited Documents
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Ethics
Marketing Management
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10.4324/9780203357262-40
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2013
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pp. 543-560
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Institutionalization of the sustainable market: A case study of fair trade in France
Marketing Management
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10.4324/9780203357262-38
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2013
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pp. 513-526
Keyword(s):
Fair Trade
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Turning a corporate brand upside-down: A case of cultural corporate brand management
Marketing Management
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10.4324/9780203357262-19
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2013
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pp. 250-266
Keyword(s):
Brand Management
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Corporate Brand
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Corporate Brand Management
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Experiencing consumption: Appropriating and marketing experiences
Marketing Management
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10.4324/9780203357262-16
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2013
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pp. 202-215
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Driving a deeply rooted brand: Cultural marketing lessons learned from GM’s Hummer advertising
Marketing Management
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10.4324/9780203357262-27
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2013
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pp. 353-369
Keyword(s):
Lessons Learned
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Cultural Marketing
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International marketing at the interface of the alluring global and the comforting local
Marketing Management
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10.4324/9780203357262-7
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2013
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pp. 68-80
Keyword(s):
International Marketing
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Gendered bodies: Representations of femininity and masculinity in advertising practices
Marketing Management
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10.4324/9780203357262-32
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2013
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pp. 430-445
Keyword(s):
Femininity And Masculinity
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Gendered Bodies
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Action research methods in consumer culture
Marketing Management
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10.4324/9780203357262-24
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2013
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pp. 317-330
Keyword(s):
Action Research
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Research Methods
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Consumer Culture
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Mediterranean shoes conquer the world: global branding from local resources – the Camper case
Marketing Management
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10.4324/9780203357262-8
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2013
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pp. 81-97
Keyword(s):
Global Branding
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Local Resources
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The World
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Dove in Russia: The role of culture in advertising success
Marketing Management
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10.4324/9780203357262-10
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2013
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pp. 116-130
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