femininity and masculinity
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2022 ◽  
Vol 40 (S1) ◽  
Author(s):  
REVATHY R ◽  
BHARGAVI D HEMMIGE

The categorisation of gender into femininity and masculinity is purely a social construct. Advertising is a social institution which plays a significant role in the promotion of notions of gender identities at a symbolic level (Gilbert and Taylor, 1991). The purpose of this study is to understand the manifestation of masculinity and femininity in contemporary Indian print advertisements of popular Fast Moving Consumer Goods(FMCG). This study uses the theory of visual social semiotics for the analysis adopting the framework propounded by Gunther Kress and Theo Van Leeuwen (1996;2006). The representational and interactive dimensions from the framework will be used for the analysis of the advertisements. This will be further thematised to understand the nature of the representation of masculinity and femininity in them. It will also provide an insight into the relationship between the viewers and participants of these advertisements. The data for the current study includes three popular Indian magazine advertisements of FMCG products published between the years 2019-2020, selected using a purposive sampling technique.


2021 ◽  
Vol 7 (2) ◽  
pp. 182
Author(s):  
Muassomah Muassomah ◽  
Wildana Wargadinata ◽  
Galuh Nur Rohmah ◽  
Rohmani Nur Indah ◽  
Siti Masitoh ◽  
...  

The Modern Standard Arabic (MSA) language strongly indicates the sociolinguistic phenomenon as it reflects gender marking in language use. This study aims to explore how the Arabic letters attributed to specific gender identities, how the gender ideology of Arab culture create gender biases, and how the biases influence Arab social structure. It uses aspects of masculinity and femininity of Arabic letters that affect gender inequality and order of values on language, tradition and culture. Masculine letters are letters that have the property of being able to hold and entail other letters, while feminine letters that have the nature can be attached with other letters but cannot be attached. In this study, Arabic letters were mapped by observing their use in written and oral interaction in the contexts of Arab as first and second language. This research is a qualitative in nature. The data on ideology's influence on social structure were collected through interviews with three key informants representing their areas of expertise on language anthropology, sociolinguistic, and applied linguistic. The morphological analysis was carried out to identify the internal structure of the words. The sociolinguistic analysis explored the linguistic construction that to social construction. The finding showed that their internal structures, these letters were classified as masculine or feminine. From the sociolinguistic point of view, gender issues following social construction that has already formed gender relations. In other words, Arabic letters affect the order of values that tend to be gender-biased in the Arabic context.


2021 ◽  
Vol 16 ◽  
pp. 303-307
Author(s):  
Tetyana Khraban

The abstract reveals effects of female stereotypes functioning. Studying the gender stereotype’s psychological and social functions, we have noted the following positive effects of female stereotypes functioning in the Armed Forces of Ukraine: 1) destruction of gender typology, overcoming polarization between femininity and masculinity as polar opposite genders; 2) changing the vector of gender priorities from the predominance of belonging to certain gender to the predominance of belonging to the corporate military culture; that makes it crucial to perceive and evaluate a woman, first of all, as a representative of military professional activity; 3) creation of psychological prerequisites for the prevalence of a positive emotional state in the military collective and formation of communication principles characterized by empathy.


2021 ◽  
Author(s):  
◽  
Lisbet Rosa Dam

<p>Fairy tales are enduring cultural texts that have enjoyed wide appeal and the continuing popularity of the fairy tale can be seen in the recent proliferation of media employing fairy tale narratives. Fairy tales provide a site of meaning about femininity and masculinity and examining them over time identifies versions of gender that are prized or denigrated within specific social, historical moments. This project was interested in the continuities and divergences in these gendered discourses across time. Although there has been considerable academic interest in fairy tales and gender, few studies have approached the topic from a genealogical perspective. This research extends the current literature through a genealogical analysis of five Snow White films from 1916 to 2012 in addition to incorporating an analysis in relation to a contemporary postfeminist, neoliberal social climate. The research employed a feminist poststructuralist framework and utilised thematic and genealogical Foucauldian discourse analysis to analyse the data. Discursive analyses found enduring discourses of traditional femininity across the films which centrally organised around a binary construction of femininity as ‘good’ or ‘bad.’ A moral discourse worked to construct ‘good’ femininity as prized and bad femininity as punished. Alongside persistent discourses of femininity, however, a newer postfeminist femininity was evident in recent versions of the fairy tale. Consistent with a postfeminist, neoliberal discourse that highlights the importance of the body, analyses found an increased emphasis on beauty and the vast effort required to maintain it. Another postfeminist shift in the tale was the invoking of a girl power discourse to construct Snow as a competent fighter and leader. However, the complex entanglement of discourses of femininity in contemporary society is highlighted by the co-existence of these newer versions of femininity with traditional goals such as achieving a ‘happily ever after.’ From the perspective of possibilities for subjectivity, these shifts in representation appear to offer a young female audience more empowered possibilities of femininity but such power is simultaneously constrained by a complex amalgamation with traditional ‘niceness’ and beauty.</p>


2021 ◽  
Author(s):  
◽  
Lisbet Rosa Dam

<p>Fairy tales are enduring cultural texts that have enjoyed wide appeal and the continuing popularity of the fairy tale can be seen in the recent proliferation of media employing fairy tale narratives. Fairy tales provide a site of meaning about femininity and masculinity and examining them over time identifies versions of gender that are prized or denigrated within specific social, historical moments. This project was interested in the continuities and divergences in these gendered discourses across time. Although there has been considerable academic interest in fairy tales and gender, few studies have approached the topic from a genealogical perspective. This research extends the current literature through a genealogical analysis of five Snow White films from 1916 to 2012 in addition to incorporating an analysis in relation to a contemporary postfeminist, neoliberal social climate. The research employed a feminist poststructuralist framework and utilised thematic and genealogical Foucauldian discourse analysis to analyse the data. Discursive analyses found enduring discourses of traditional femininity across the films which centrally organised around a binary construction of femininity as ‘good’ or ‘bad.’ A moral discourse worked to construct ‘good’ femininity as prized and bad femininity as punished. Alongside persistent discourses of femininity, however, a newer postfeminist femininity was evident in recent versions of the fairy tale. Consistent with a postfeminist, neoliberal discourse that highlights the importance of the body, analyses found an increased emphasis on beauty and the vast effort required to maintain it. Another postfeminist shift in the tale was the invoking of a girl power discourse to construct Snow as a competent fighter and leader. However, the complex entanglement of discourses of femininity in contemporary society is highlighted by the co-existence of these newer versions of femininity with traditional goals such as achieving a ‘happily ever after.’ From the perspective of possibilities for subjectivity, these shifts in representation appear to offer a young female audience more empowered possibilities of femininity but such power is simultaneously constrained by a complex amalgamation with traditional ‘niceness’ and beauty.</p>


PLoS ONE ◽  
2021 ◽  
Vol 16 (11) ◽  
pp. e0259223
Author(s):  
Céline Miani ◽  
Lisa Wandschneider ◽  
Jana Niemann ◽  
Stephanie Batram-Zantvoort ◽  
Oliver Razum

Background The relevance of gender as a social determinant of health and its role in the production of health inequalities is now broadly acknowledged. However, the plethora of existing approaches to capture gender, which often stem from disciplines outside of epidemiology, makes it difficult to assess their practicality and relevance for a given research purpose. We conducted a scoping review to 1) map the evidence of how gender can be operationalised in quantitative epidemiology and 2) design a tool to critically evaluate the measures identified. Methods We identified peer-reviewed articles in electronic databases (PubMed, Embase and PsycINFO). Eligible sources described the quantitative operationalisation of the social dimension of gender. With the help of a newly developed checklist, we assessed their relevance from an analytical perspective (e.g. intersectionality) and their potential for implementation in epidemiology. Results Gender measures principally assessed gender roles and norms, gender-based discrimination and violence, and structural gender (in)equality. Of the 344 measures included in this review, the majority lacked theoretical foundation, and tended to reinforce the binary understanding of gender through stereotypes of femininity and masculinity. Only few measures allowed for an intersectional approach and a multilevel understanding of gender mechanisms. From a practical point of view, gender measures demonstrated potential for use in varied populations and contexts. Conclusions A range of gender measures are readily available for epidemiological research, addressing different levels and dimensions of gender as a social construct. With our theory-informed, practice-driven scoping review, we highlighted strengths and limitations of such measures and provided analytical tools for researchers interested in conducting intersectional, gender-sensitive analyses.


Author(s):  
Victoria Ruétalo

Director-producer-actor Armando Bó made films featuring nude appearances by the voluptuous star Isabel “Coca” Sarli that challenged the social constraints that were taking hold in a more restrictive and violent Argentina. The period from the fall of Juan Domingo Perón in 1955 until the end of the “Guerra Sucia” or Dirty War in 1983 marked a volatile time in the history of Argentina, with ever-increasing acts of state violence. It coincided with a parallel in the film industry: the state began to intervene in production and exhibition practices through laws that limited what was seen on the screen, until censorship was formally legalized. The work of Bó and Sarli falls perfectly within the historical period of onscreen and offscreen violence. The enterprise began in 1956, and their final film was released in 1984 (after the end of the dictatorship and the death of the director). The couple produced films that suffered from the aggressive effects of censorship—through the cutting of specific scenes that displayed the female body—and reflected the growing violence in everyday life. Films like Carne (Flesh, 1968) and Furia infernal (Ardent summer, 1973) tell simple stories of seemingly weak females and aggressive macho males. A closer look at their narratives, however, reveals a more complex femininity and masculinity, one where violence begets violence. Throughout the twenty-seven films they made together, Bó and Sarli consistently revealed sexuality and gender issues at a time when these were invisible in Latin America.


2021 ◽  
Author(s):  
Outi Sarpila ◽  
Aki Koivula ◽  
Iida Kukkonen

In this article we introduce a novel measure, which we call ‘occupation-congruent appearance’ (OCA). We argue that the measure captures the appearance norms of looking ‘right’ for a particular occupation. Using a combination of large-scale photograph data (N=1,411) and rating data (N=7,920) from Finland, including 387,542 individual ratings, we show that shared cultural standards for OCA exist, and rate of agreement compares with agreement on beauty standards. We systematically compare the relationship between OCA, attractiveness, and masculinity/femininity in male-dominated, gender-balanced, and female-dominated occupational fields for men and for women. We conclude that occupation-congruent appearance is independent from other typically used measures in studies on appearance and social inequalities. Thus, it seems that OCA can capture the kind of elements of appearance that are not reducible to attractiveness, femininity, and masculinity. We discuss the possibilities for using OCA as a complementary measure for researchers interested in appearance and social inequalities.


Author(s):  
Anastasiia M. Zinina ◽  

The article describes changes in the vision of gender of the Chinese that are currently taking place due to globalization and the increased role of the feminist movement in the world. The article aims to describe words and phrases that reflect the contemporary gender vision of native Chinese speakers as well as to analyze the influence of global agenda on the formation of ideas about femininity and masculinity. The paper reviews the theoretical studies of Chinese scientists in the field of gender linguistics, determines the areas where the influence of Western theories is the most significant. The article describes the social status of men and women in three main periods: pre-imperial and imperial China, communist China in the 20th century, modern China in the 21st century. However, the main focus of the article is on the modern Chinese language, as there is a lack of studies in this field. Gender representations reflected in the Xinhua Internet Dictionary (新华 网络 语言 词 典) and the online dictionary 小鸡 词典 were selected as the research material. We selected words and set phrases containing such characters as 女 “woman” and 男 “man”, studied their description provided by vocabulary entries, reviewed gender representation in media.


2021 ◽  
Vol Supplement 1 (13) ◽  
pp. 29-41
Author(s):  
ALEKSANDRA PAWLOWSKA ◽  
KORNELIA LIPOWSKA ◽  
DANIEL KROKOSZ

Background: The goal of this paper is to examine to what extent levels of femininity and masculinity are associated with practicing several types of health behaviours among individuals who are physically active and inactive. Material/Methods: A total of 559 individuals aged between 35 and 45 (M = 39.4; SD = 3.2) took part in the study. The inactive group consisted of 211 individuals (n = 85 women, n = 126 men), and the active group consisted of 348 individuals (n = 131 women, n = 217 men). The participants completed the following pen-and-paper questionnaires: the Psychological Gender Inventory, the Health Behaviours Inventory, and the Inventory of Physical Activity Objectives. Results: Physical activity and androgynous psychological gender were shown to be associated with the levels of health behaviours in men and women. Among men, femininity turned out to be a factor protective against hegemonic masculinity, while among women it was observed that it is mainly masculinity that correlates with health behaviours. Physical activity was associated with a better psychological attitude. Conclusion: It is possible to treat physical activity as a protective factor against decreased mood and an aid in coping with decreased mood. Society and culture should encourage the development of femininity and masculinity from the earliest years. Future research on masculinity and femininity and pro-health behaviours should be aimed at looking for ways to promote physical activity among undifferentiated individuals.


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