Marketing Transformation: Marketing Practice in an Ever Changing World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Published By Springer International Publishing

9783319687490, 9783319687506

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An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector

Marketing Transformation: Marketing Practice in an Ever Changing World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-68750-6_17 ◽

2017 ◽

pp. 53-59

Author(s):

Patricia Harris ◽

Daniela Usuriaga

Keyword(s):

Online Channel ◽

The Uk

Do Charities Benefit from a Top-Dog or Underdog Positioning Strategy? An Abstract

Marketing Transformation: Marketing Practice in an Ever Changing World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-68750-6_96 ◽

2017 ◽

pp. 317-318

Author(s):

Myron Glassman ◽

Mahesh Gopinath ◽

Aaron Arndt

Keyword(s):

Positioning Strategy

The Effect of Creativity and Prior Entries on Feedback Activity and Comment Valence in Idea Generation Platforms: An Abstract

Marketing Transformation: Marketing Practice in an Ever Changing World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-68750-6_69 ◽

2017 ◽

pp. 227-228

Author(s):

Taehyun Suh ◽

Nara Youn ◽

Aric Rindfleisch ◽

Subin Im

Keyword(s):

Idea Generation

Examining Service Provider Response to Guilty Customers: An Abstract

Marketing Transformation: Marketing Practice in an Ever Changing World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-68750-6_65 ◽

2017 ◽

pp. 219-220

Author(s):

Julie Guidry Moulard ◽

Kathrynn R. Pounders ◽

Barry J. Babin

Keyword(s):

Service Provider

The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract

Marketing Transformation: Marketing Practice in an Ever Changing World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-68750-6_28 ◽

2017 ◽

pp. 99-100

Author(s):

Thomas L. Powers ◽

Seongwon Choi ◽

Eric P. Jack

Keyword(s):

Customer Loyalty ◽

Service Satisfaction

The Influence of Place Attachment and a Certification of Event Sustainability on Residents’ Perceptions of Environmental Impacts and Event Support: An Abstract

Marketing Transformation: Marketing Practice in an Ever Changing World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-68750-6_46 ◽

2017 ◽

pp. 157-158

Author(s):

Girish Prayag ◽

Marcello Mariani ◽

Andrea Guizzardi

Keyword(s):

Environmental Impacts ◽

Place Attachment

Advertising in Transforming Economies: Evidence from Early Market Reforms in China and Vietnam: An Abstract

Marketing Transformation: Marketing Practice in an Ever Changing World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-68750-6_81 ◽

2017 ◽

pp. 263-264

Author(s):

Mark Speece

Keyword(s):

Market Reforms ◽

Early Market

Green Logistics Competency: A Resource Hierarchy View of Supply Chain Sustainability

Marketing Transformation: Marketing Practice in an Ever Changing World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-68750-6_10 ◽

2017 ◽

pp. 31-40

Author(s):

Frank G. Adams ◽

Colin B. Gabler ◽

V. Myles Landers

Keyword(s):

Supply Chain ◽

Green Logistics

African Immigrant Consumers’ Attitude Towards Advertising in General and Impact on Buying Decisions: An Abstract

Marketing Transformation: Marketing Practice in an Ever Changing World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-68750-6_21 ◽

2017 ◽

pp. 79-80

Author(s):

Charles Blankson

Keyword(s):

African Immigrant ◽

Attitude Towards Advertising ◽

Buying Decisions

Investigating the Effectiveness of Fear Appeals to Prompt Help Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status: An Abstract

Marketing Transformation: Marketing Practice in an Ever Changing World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-68750-6_86 ◽

2017 ◽

pp. 283-283

Author(s):

Svetlana De Vos ◽

Roberta Crouch ◽

Pascale Quester ◽

Jasmina Ilicic

Keyword(s):

At Risk ◽

Problem Gambling ◽

Help Seeking ◽

Fear Appeals ◽

Moderating Role

Marketing Transformation: Marketing Practice in an Ever Changing World - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector

Do Charities Benefit from a Top-Dog or Underdog Positioning Strategy? An Abstract

The Effect of Creativity and Prior Entries on Feedback Activity and Comment Valence in Idea Generation Platforms: An Abstract

Examining Service Provider Response to Guilty Customers: An Abstract

The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract

The Influence of Place Attachment and a Certification of Event Sustainability on Residents’ Perceptions of Environmental Impacts and Event Support: An Abstract

Advertising in Transforming Economies: Evidence from Early Market Reforms in China and Vietnam: An Abstract

Green Logistics Competency: A Resource Hierarchy View of Supply Chain Sustainability

African Immigrant Consumers’ Attitude Towards Advertising in General and Impact on Buying Decisions: An Abstract

Investigating the Effectiveness of Fear Appeals to Prompt Help Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status: An Abstract

Marketing Transformation: Marketing Practice in an Ever Changing World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications