Customer Engagement Marketing
Latest Publications

TOTAL DOCUMENTS

14
(FIVE YEARS 0)

H-INDEX

4
(FIVE YEARS 0)

Published By Springer International Publishing

9783319619842, 9783319619859
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Emotional Engagement Paradox

2017 ◽  
pp. 293-305 ◽  
Author(s):  
Lerzan Aksoy ◽  
Timothy L. Keiningham ◽  
Alexander Buoye ◽  
Joan Ball
Keyword(s):  
Emotional Engagement

Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy

2017 ◽  
pp. 269-292 ◽  
Author(s):  
Richie L. Liu ◽  
David E. Sprott ◽  
Eric R. Spangenberg ◽  
Sandor Czellar
Keyword(s):  
Brand Engagement

Customer Engagement Marketing

2017 ◽  
pp. 1-27 ◽  
Author(s):  
Anita Pansari ◽  
V. Kumar
Keyword(s):  
Customer Engagement

scholarly journals Managing Product Returns Within the Customer Value Framework

2017 ◽  
pp. 95-118 ◽  
Author(s):  
Alec Minnema ◽  
Tammo H. A. Bijmolt ◽  
J. Andrew Petersen ◽  
Jeffrey D. Shulman
Keyword(s):  
Customer Value ◽  
Product Returns

Conclusion: Informing Customer Engagement Marketing and Future Research

2017 ◽  
pp. 307-323 ◽  
Author(s):  
Colleen M. Harmeling ◽  
Jordan W. Moffett ◽  
Robert W. Palmatier
Keyword(s):  
Customer Engagement ◽  
Future Research

Measuring and Managing Customer Engagement Value Through the Customer Journey

2017 ◽  
pp. 53-74 ◽  
Author(s):  
Rajkumar Venkatesan ◽  
J. Andrew Petersen ◽  
Leandro Guissoni
Keyword(s):  
Customer Engagement ◽  
Customer Journey

Happy Users, Grumpy Bosses: Current Community Engagement Literature and the Impact of Support Engagement in a B2B Setting on User and Upper Management Satisfaction

2017 ◽  
pp. 141-169 ◽  
Author(s):  
Sander F. M. Beckers ◽  
Sterling A. Bone ◽  
Paul W. Fombelle ◽  
Jenny van Doorn ◽  
Peter C. Verhoef ◽  
...  
Keyword(s):  
Community Engagement ◽  
Upper Management ◽  
The Impact
Load More ...
Sign in / Sign up

Export Citation Format

Share Document