Marketing Green Buildings:
Latest Publications

TOTAL DOCUMENTS

19
(FIVE YEARS 0)

H-INDEX

0
(FIVE YEARS 0)

Published By River Publishers

9781003151265
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Understanding Marketing Strategies

2020 ◽  
pp. 119-132
Author(s):  
Jerry Yudelson
Keyword(s):  
Marketing Strategies

The Business Case for Green Buildings

2020 ◽  
pp. 51-67
Author(s):  
Jerry Yudelson
Keyword(s):  
Business Case ◽  
Green Buildings

Today’s Green Building Market

2020 ◽  
pp. 9-22
Author(s):  
Jerry Yudelson
Keyword(s):  
Green Building ◽  
Building Market

Marketing Green Developments

2020 ◽  
pp. 169-185
Author(s):  
Jerry Yudelson

Understanding Segmentation, Targeting, Positioning and Differentiation

2020 ◽  
pp. 133-151
Author(s):  
Jerry Yudelson

Forecasting Demand for Green Buildings

2020 ◽  
pp. 37-49
Author(s):  
Jerry Yudelson
Keyword(s):  
Green Buildings

Industry Growth to Date

2020 ◽  
pp. 23-36
Author(s):  
Jerry Yudelson
Keyword(s):  
Industry Growth

The People Problem in Marketing Professional Services

2020 ◽  
pp. 231-234
Author(s):  
Jerry Yudelson
Keyword(s):  
Professional Services ◽  
The People ◽  
Marketing Professional

Demand for Green Building Measures

2020 ◽  
pp. 99-118
Author(s):  
Jerry Yudelson
Keyword(s):  
Green Building

Vertical Markets for Green Buildings

2020 ◽  
pp. 83-97
Author(s):  
Jerry Yudelson
Keyword(s):  
Green Buildings
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