The Routledge Companion to Marketing Research
Latest Publications

TOTAL DOCUMENTS

30
(FIVE YEARS 30)

H-INDEX

0
(FIVE YEARS 0)

Published By Routledge

9781315544892
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The evolution of marketing research

2021 ◽  
pp. 3-20
Author(s):  
Merlin Stone ◽  
Len Tiu Wright ◽  
Luiz Moutinho
Keyword(s):  
Marketing Research

Artificial intelligence in marketing and marketing research

2021 ◽  
pp. 147-163
Author(s):  
Merlin Stone ◽  
Luiz Moutinho ◽  
Yuksel Ekinci ◽  
Ashraf Labib ◽  
Geraint Evans ◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
Marketing Research

Mixed-methods research

2021 ◽  
pp. 73-106
Author(s):  
Pantea Foroudi ◽  
Maria Palazzo ◽  
Merlin Stone
Keyword(s):  
Mixed Methods ◽  
Mixed Methods Research

Design, innovation and marketing research

2021 ◽  
pp. 428-458
Author(s):  
James Woudhuysen ◽  
Emmanuel Kosack ◽  
Merlin Stone
Keyword(s):  
Marketing Research ◽  
Design Innovation

How brand interest mediates the relationship between cross-media investments and word-of-mouth and purchase intention

2021 ◽  
pp. 289-305
Author(s):  
Patrick De Pelsmacker ◽  
Nathalie Dens ◽  
Peter Goos ◽  
Leonids Aleksandrovs
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Cross Media ◽  
The Relationship

Interactive marketing, customer information and marketing research

2021 ◽  
pp. 38-54
Author(s):  
Merlin Stone ◽  
Eleni Aravopoulou ◽  
Neil Woodcock ◽  
Paul Laughlin ◽  
Ryan Stott
Keyword(s):  
Marketing Research ◽  
Interactive Marketing ◽  
Customer Information
Load More ...
Sign in / Sign up

Export Citation Format

Share Document