The Routledge Companion to Marketing Research
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9781315544892
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The evolution of marketing research

2021 ◽  
pp. 3-20
Author(s):  
Merlin Stone ◽  
Len Tiu Wright ◽  
Luiz Moutinho
Keyword(s):  
Marketing Research

Artificial intelligence in marketing and marketing research

2021 ◽  
pp. 147-163
Author(s):  
Merlin Stone ◽  
Luiz Moutinho ◽  
Yuksel Ekinci ◽  
Ashraf Labib ◽  
Geraint Evans ◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
Marketing Research

Mixed-methods research

2021 ◽  
pp. 73-106
Author(s):  
Pantea Foroudi ◽  
Maria Palazzo ◽  
Merlin Stone
Keyword(s):  
Mixed Methods ◽  
Mixed Methods Research

Design, innovation and marketing research

2021 ◽  
pp. 428-458
Author(s):  
James Woudhuysen ◽  
Emmanuel Kosack ◽  
Merlin Stone
Keyword(s):  
Marketing Research ◽  
Design Innovation

Interactive marketing, customer information and marketing research

2021 ◽  
pp. 38-54
Author(s):  
Merlin Stone ◽  
Eleni Aravopoulou ◽  
Neil Woodcock ◽  
Paul Laughlin ◽  
Ryan Stott
Keyword(s):  
Marketing Research ◽  
Interactive Marketing ◽  
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