Contributions to Management Science - Vertical Cooperative Advertising in Supply Chain Management
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Published By Springer International Publishing

9783319116259, 9783319116266

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Cooperative Advertising Models in Supply Chain Management: A Review

Contributions to Management Science - Vertical Cooperative Advertising in Supply Chain Management ◽

10.1007/978-3-319-11626-6_3 ◽

2014 ◽

pp. 31-63

Author(s):

Gerhard Aust

Keyword(s):

Supply Chain ◽

Supply Chain Management ◽

Cooperative Advertising ◽

Chain Management ◽

Advertising Models

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Résumé

Contributions to Management Science - Vertical Cooperative Advertising in Supply Chain Management ◽

10.1007/978-3-319-11626-6_7 ◽

2014 ◽

pp. 135-140

Author(s):

Gerhard Aust

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Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Game-Theoretic Approach

Contributions to Management Science - Vertical Cooperative Advertising in Supply Chain Management ◽

10.1007/978-3-319-11626-6_4 ◽

2014 ◽

pp. 65-99 ◽

Author(s):

Gerhard Aust

Keyword(s):

Supply Chain ◽

Cooperative Advertising ◽

Theoretic Approach ◽

Pricing Decisions ◽

Game Theoretic ◽

Game Theoretic Approach

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Introduction

Contributions to Management Science - Vertical Cooperative Advertising in Supply Chain Management ◽

10.1007/978-3-319-11626-6_1 ◽

2014 ◽

pp. 1-9

Author(s):

Gerhard Aust

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A Manufacturer-Retailer Supply Chain with Fuzzy Customer Demand: A Vertical Cooperative Advertising and Pricing Model

Contributions to Management Science - Vertical Cooperative Advertising in Supply Chain Management ◽

10.1007/978-3-319-11626-6_6 ◽

2014 ◽

pp. 121-133

Author(s):

Gerhard Aust

Keyword(s):

Supply Chain ◽

Cooperative Advertising ◽

Pricing Model ◽

Customer Demand

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Game Theoretic Analysis of Pricing and Vertical Cooperative Advertising of a Retailer-Duopoly with a Common Manufacturer

Contributions to Management Science - Vertical Cooperative Advertising in Supply Chain Management ◽

10.1007/978-3-319-11626-6_5 ◽

2014 ◽

pp. 101-120 ◽

Author(s):

Gerhard Aust

Keyword(s):

Cooperative Advertising ◽

Theoretic Analysis ◽

Game Theoretic Analysis ◽

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Fundamentals

Contributions to Management Science - Vertical Cooperative Advertising in Supply Chain Management ◽

10.1007/978-3-319-11626-6_2 ◽

2014 ◽

pp. 11-29

Author(s):

Gerhard Aust

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