Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Game-Theoretic Approach
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2012 ◽
Vol 223
(2)
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pp. 473-482
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2016 ◽
Vol 16
(3)
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pp. 323-343
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2015 ◽
Vol 25
(5)
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pp. 1677-1694
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2016 ◽
Vol 99
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pp. 112-123
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2019 ◽
Vol 208
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pp. 1065-1080
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2018 ◽
Vol 170
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pp. 818-841
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