Consumer Engineering, 1920s–1970s
Latest Publications

TOTAL DOCUMENTS

13

(FIVE YEARS 13)

H-INDEX

0

(FIVE YEARS 0)

Published By Springer International Publishing

9783030145637, 9783030145644

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Consumer Engineering by Belgian Consumer Movements: From Modern Marketing with a Transnational Touch to Late-Modern Insecurities, 1957–2000

Consumer Engineering, 1920s–1970s ◽

10.1007/978-3-030-14564-4_13 ◽

2019 ◽

pp. 263-286

Author(s):

Giselle Nath

Keyword(s):

Consumer Movements ◽

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A Theoretical Exploration of Consumer Engineering: Implicit Contracts and Market Making

Consumer Engineering, 1920s–1970s ◽

10.1007/978-3-030-14564-4_4 ◽

2019 ◽

pp. 63-75

Author(s):

Andrew Godley ◽

Keith Heron

Keyword(s):

Implicit Contracts ◽

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Consumer Credit as a Marketing Tool: The French Experience in European and Transatlantic Comparison, 1950s–1960s

Consumer Engineering, 1920s–1970s ◽

10.1007/978-3-030-14564-4_8 ◽

2019 ◽

pp. 149-170

Author(s):

Sabine Effosse

Keyword(s):

Consumer Credit ◽

French Experience ◽

Transatlantic Comparison ◽

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Consumer-Based Research: Walter Landor and the Value of Packaging Design in Marketing

Consumer Engineering, 1920s–1970s ◽

10.1007/978-3-030-14564-4_6 ◽

2019 ◽

pp. 99-116

Author(s):

Bernard Gallagher

Keyword(s):

Packaging Design

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Shopping Malls and Social Democracy: Victor Gruen’s Postwar Campaign for Conscientious Consumption in American Suburbia

Consumer Engineering, 1920s–1970s ◽

10.1007/978-3-030-14564-4_5 ◽

2019 ◽

pp. 79-98

Author(s):

Joseph Malherek

Keyword(s):

Social Democracy ◽

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Professional Marketing as “Consumer Engineering”? A Concept in Transatlantic Perspective

Consumer Engineering, 1920s–1970s ◽

10.1007/978-3-030-14564-4_2 ◽

2019 ◽

pp. 21-45

Author(s):

Jan Logemann

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Adidas and the Creation of a Transnational Market for German Athletic Shoes, 1948–1978

Consumer Engineering, 1920s–1970s ◽

10.1007/978-3-030-14564-4_9 ◽

2019 ◽

pp. 171-190

Author(s):

Thomas Turner

Keyword(s):

Athletic Shoes ◽

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German-Style Consumer Engineering: Victor Vogt’s Verkaufspraxis, 1925–1950

Consumer Engineering, 1920s–1970s ◽

10.1007/978-3-030-14564-4_7 ◽

2019 ◽

pp. 117-145

Author(s):

Uwe Spiekermann

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What Does “Fast Capitalism” Mean for Consumers? Examples of Consumer Engineering in the United States

Consumer Engineering, 1920s–1970s ◽

10.1007/978-3-030-14564-4_3 ◽

2019 ◽

pp. 47-62

Author(s):

Gary Cross

Keyword(s):

United States ◽

The United States

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Marketing a New Society or Engineering Kitchens? IKEA and the Swedish Consumer Agency

Consumer Engineering, 1920s–1970s ◽

10.1007/978-3-030-14564-4_11 ◽

2019 ◽

pp. 215-243

Author(s):

Orsi Husz ◽

Karin Carlsson

Keyword(s):

Consumer Agency

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