Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico

BackgroundFlavoured cigarettes are popular in Mexico. We examined how cigarette packaging design features used to communicate flavour influence perceptions of appeal, harm, perceived interest and pack preference among Mexico City residents.MethodsWe conducted an experimental survey. Participants aged 13–34 years were randomly assigned to one of three conditions, viewed packs with systematically manipulated design features (colour, capsule image and flavour name) and answered questions on appeal, perceived harm, perceived interest and pack preference. Data were analysed using mixed effects and conditional logistic regression.Results1500 adolescents and 950 adults participated. Regardless of flavour, cigarette packs with a background colour and capsule image were more appealing to adolescents (OR=13.19, 95% CI 11.53 to 15.10; OR=1.68, 95% CI 1.45 to 1.88) and adults (OR=4.18, 95% CI 3.73 to 4.69; OR=1.66, 95% CI 1.49 to 1.85) than packs without. Among adolescents, ‘Tropical Burst’ named packs were more appealing (OR=1.43, 95% CI 1.20 to 1.72) than packs without a flavour name and among adults, ‘Arctic Air’ named packs were more appealing (OR=1.20, 95% CI 1.02 to 1.14). Adolescents and adults reported a preference for trying packs that displayed a flavour name, background colour or capsule image (b=0.104, b=0.702, b=1.316, p<0.001 and b=0.126, b=0.619, b=0.775, p<0.001).ConclusionsColours and flavour capsule images appeal to adolescents and adults in Mexico. Mexico should consider adopting plain packaging to reduce appeal and interest.

Application of visual elements in product paper packaging design: An example of the “squirrel” pattern

For product packaging, the visual elements in it can further enhance the appeal of the package to customers. This article briefly introduces visual elements and packaging design and made an example analysis with the gift packaging design of Squirrel Design Studio. In the case study, the packaging design of the studio’s mirror, storage bag, and puzzle was rated by hierarchical analysis and questionnaires, and the packaging design was analyzed based on the rating results. A convolutional neural network (CNN) was also used to evaluate packages in batches. The results showed that the CNN could make a batch evaluation of gift packaging design accurately; the three gift packaging designs were based on the studio’s logo, making the ratings similar; in addition, the packaging design patterns were composed of different geometric shapes to show the studio’s innovative design theme, and the squirrel silhouette and text description were used to strengthen the impression of the studio among customers.

The Influence of Product Packaging Design, Product Materials, Shop Service On Buying Decisions Al Insan Elemnetary Scholl Bekasi City

Penelitian ini bertujuan untuk mengathui pengaruh keunikan desain kemasan produk terhadap keputusan membeli siswa SDIT Al Insan Kota Bekasi. Sampe dari penelitian ini adalah siswa siswi SDIT Al-Insan , teknik yang digunakan adalah analisis deskriptif dengan jumlah sampe 30 orang responden. Hasil analisis data dan pengujian hipotesis menunjukan bahwa desain kemasan produk, material produk dan pelayanan warung berpengaruh signifikan terhadap keputusan membeli siswa SDIT Al-Insan dan mampu meningkatkan minat pembelian siswa.

Packaging Design and the Changing Needs of End Consumers

With the rapid development of China’s economy, the society has entered the era of big data intelligence, leading to tremendous changes in people’s shopping methods. From the original way of shopping via traditional channels from street vendors and farmer’s markets to shopping via WeChat, Douyin, Taobao, Pinduoduo, and other digital e-commerce channels, online shopping has become the norm and an integral part of people’s life in the post-pandemic era. The shift from traditional offline shopping to online shopping calls for a change in design thinking, integrating food packaging design, consumer needs, and brand stories, reflecting individual characters and regional cultures, as well as incorporating traditional Chinese style and cultural elements.

Pelatihan Pembuatan Desain Kemasan Produk Pada UKM Sari Ne Lemon

Sari Ne Lemon in East Denpasar is an UKM that is active in lemon cultivation. The lemon plantation owned by Sari Ne Lemon is located in Pelaga Village, Petang District, Badung Regency. Although the lemon plantation is currently still in the village of Petang, the production and sales center is located in East Denpasar. Initially the results of the cultivation of lemon plantations were only in the form of lemons that had not undergone further processing. Currently, Sari Ne Lemon has developed lemon juice into packaged lemon juice. In its effort to develop lemon juice products, Sari Ne Lemon encountered difficulties in terms of packaging and marketing. The packaging owned by Sari Ne Lemon is still very simple, namely lemon juice is packaged and sold in plastic bottles. Therefore, the resulting product has not been able to compete in the industrial market. This service activity aims to find and implement solutions to the problems experienced by partners. Packaging that is only in the form of plastic bottles without labels will be changed into 2 types of packaging, namely labeled plastic bottle packaging and labeled plastic press glass packaging. With the activities of making branding and training on packaging of processed lemon juice products, it will produce products that have higher competitiveness and selling value. UKM Sari Ne Lemon has been helped by the successful development of their new product packaging through packaging design and implementation in 14 oz glass cups and small plastic bottles.