Internationale Trends in der Markenkommunikation
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11

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Published By Springer Fachmedien Wiesbaden

9783658015169, 9783658015176

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Nonprofit-Marketing

Internationale Trends in der Markenkommunikation ◽

10.1007/978-3-658-01517-6_7 ◽

2014 ◽

pp. 91-105

Author(s):

André Scholz ◽

Anabel Ternès

Keyword(s):

Nonprofit Marketing

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The Impact of Emotions in Marketing Strategy

Internationale Trends in der Markenkommunikation ◽

10.1007/978-3-658-01517-6_9 ◽

2014 ◽

pp. 119-129 ◽

Author(s):

Anna Rostomyan

Keyword(s):

Marketing Strategy ◽

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Sensory Marketing

Internationale Trends in der Markenkommunikation ◽

10.1007/978-3-658-01517-6_8 ◽

2014 ◽

pp. 107-117 ◽

Author(s):

Ian Towers

Keyword(s):

Sensory Marketing

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Markenidentität durch wertorientierte Mitarbeiterkommunikation

Internationale Trends in der Markenkommunikation ◽

10.1007/978-3-658-01517-6_6 ◽

2014 ◽

pp. 71-90 ◽

Author(s):

Tobias Stähler

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Interkulturelles Marketing durch Dialektik

Internationale Trends in der Markenkommunikation ◽

10.1007/978-3-658-01517-6_4 ◽

2014 ◽

pp. 51-58

Author(s):

Patrick Sourek

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Using Social Media for Business: Tools, Benefits and Pitfalls

Internationale Trends in der Markenkommunikation ◽

10.1007/978-3-658-01517-6_10 ◽

2014 ◽

pp. 131-150

Author(s):

Alexandra Mittelstädt

Keyword(s):

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Word-of-Mouth-Marketing – Die geheime Macht des Wortes

Internationale Trends in der Markenkommunikation ◽

10.1007/978-3-658-01517-6_11 ◽

2014 ◽

pp. 151-181

Author(s):

Thomas Heinrich Musiolik

Keyword(s):

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Gamification

Internationale Trends in der Markenkommunikation ◽

10.1007/978-3-658-01517-6_3 ◽

2014 ◽

pp. 33-50 ◽

Author(s):

Natallia Shauchenka ◽

Anabel Ternès ◽

Ian Towers

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Reputationsmarketing

Internationale Trends in der Markenkommunikation ◽

10.1007/978-3-658-01517-6_5 ◽

2014 ◽

pp. 59-70 ◽

Author(s):

Christopher A. Runge ◽

Anabel Ternès

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Die Erfolgsfaktoren von Pop-up-Stores

Internationale Trends in der Markenkommunikation ◽

10.1007/978-3-658-01517-6_2 ◽

2014 ◽

pp. 15-31 ◽

Author(s):

Francesca Gursch ◽

Giulia Gursch

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