Marketing New Industrial Products
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Published By Macmillan Education UK

9781349021246, 9781349021222

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Factors Influencing the Adoption of New Products

Marketing New Industrial Products ◽

10.1007/978-1-349-02122-2_3 ◽

1975 ◽

pp. 48-72

Author(s):

Michael J. Baker

Keyword(s):

New Products ◽

Factors Influencing

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Product Life Cycles and Diffusion Theory

Marketing New Industrial Products ◽

10.1007/978-1-349-02122-2_2 ◽

1975 ◽

pp. 24-47

Author(s):

Michael J. Baker

Keyword(s):

Diffusion Theory ◽

Life Cycles ◽

Product Life ◽

Product Life Cycles ◽

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Applying the Product Life Cycle Concept

Marketing New Industrial Products ◽

10.1007/978-1-349-02122-2_8 ◽

1975 ◽

pp. 170-182

Author(s):

Michael J. Baker

Keyword(s):

Product Life Cycle ◽

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A Model of the New Product Adoption Process

Marketing New Industrial Products ◽

10.1007/978-1-349-02122-2_4 ◽

1975 ◽

pp. 73-83

Author(s):

Michael J. Baker

Keyword(s):

New Product ◽

Adoption Process ◽

Product Adoption ◽

New Product Adoption

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Innovation: Its Nature and Significance

Marketing New Industrial Products ◽

10.1007/978-1-349-02122-2_1 ◽

1975 ◽

pp. 1-23 ◽

Author(s):

Michael J. Baker

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Strategies for Launching New Products

Marketing New Industrial Products ◽

10.1007/978-1-349-02122-2_7 ◽

1975 ◽

pp. 153-169

Author(s):

Michael J. Baker

Keyword(s):

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Identifying the Early Buyer of New Industrial Products

Marketing New Industrial Products ◽

10.1007/978-1-349-02122-2_6 ◽

1975 ◽

pp. 109-152

Author(s):

Michael J. Baker

Keyword(s):

Industrial Products

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The Influence of Organisational Structure on Willingness to Innovate

Marketing New Industrial Products ◽

10.1007/978-1-349-02122-2_5 ◽

1975 ◽

pp. 84-108

Author(s):

Michael J. Baker

Keyword(s):

Organisational Structure

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