This article analyses the new and problematic relationship between the media and individuals' visibility, as well as privacy in the new context of the Internet, by focusing on the process of transformation of both the public and private dimensions. A new style of Self-presentation/representation emerges in the digital communication ecosystem, which presents numerous risks due to online overexposure, to the logic of the show, typical of infotainment, and to the process of social windowing. In the society of platforms and fake news, it is necessary to redefine the social role of journalism and its limits, above all when connected to some sensitive issues of individuals' private sphere. At the same time, in relation to law and rights it seems essential to both develop useful tools and rules in order to defend individuals' Self-representation in the media and ensure everyone's right to be forgotten in contemporary planetary discursive spaces.
