ASIA MARKETING JOURNAL
Latest Publications

TOTAL DOCUMENTS

132

(FIVE YEARS 44)

H-INDEX

2

(FIVE YEARS 1)

Published By Korean Marketing Association

1598-7868

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Labour of Love: Fan Labour, BTS, and South Korean Soft Power

ASIA MARKETING JOURNAL ◽

10.15830/amj.2020.22.4.79 ◽

2021 ◽

Vol 22 (4) ◽

pp. 79-101

Author(s):

Jasmine Proctor

Keyword(s):

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BTS from “N.O” to “ON” and BEyond: Innovation in Effective Mental Health Messaging and Modelling

ASIA MARKETING JOURNAL ◽

10.15830/amj.2020.22.4.117 ◽

2021 ◽

Vol 22 (4) ◽

pp. 117-149

Author(s):

Sharon Blady

Keyword(s):

Mental Health ◽

Health Messaging

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“They’re Worth My Investment”: Cultivating Intimacy through Fan-lead Financial and Support Initiatives among BTS Fans

ASIA MARKETING JOURNAL ◽

10.15830/amj.2020.22.4.103 ◽

2021 ◽

Vol 22 (4) ◽

pp. 103-116

Author(s):

Tvine Donabedian

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Who Buys Our Brand? The Influence of Consumption Values and the Congruity with Brand Benefits on Brand Identification, Trust and Loyalty

ASIA MARKETING JOURNAL ◽

10.15830/amj.2020.22.4.1 ◽

2021 ◽

Vol 22 (4) ◽

pp. 1-25

Author(s):

Sol Namkung ◽

Seong-Yeon Park

Keyword(s):

Brand Identification ◽

Consumption Values

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Connect, BTS: An Example of Innovative Transmedia Branding To Rethink Spatiality and Meaning-making

ASIA MARKETING JOURNAL ◽

10.15830/amj.2020.22.4.151 ◽

2021 ◽

Vol 22 (4) ◽

pp. 151-170

Author(s):

Stefania Piccialli

Keyword(s):

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Success Story: How Storytelling Contributes to BTS’s Brand

ASIA MARKETING JOURNAL ◽

10.15830/amj.2020.22.4.47 ◽

2021 ◽

Vol 22 (4) ◽

pp. 47-62

Author(s):

Courtney Lazore

Keyword(s):

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“BangBangCon: The Live” - A Case Study On Live Performances and Marketing Strategies With The Korean-Pop Group “BTS” During The Pandemic Scenario In 2020

ASIA MARKETING JOURNAL ◽

10.15830/amj.2020.22.4.63 ◽

2021 ◽

Vol 22 (4) ◽

pp. 63-78

Author(s):

Cristina Freitas de Jesus

Keyword(s):

Marketing Strategies

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Is BTS Different? Shared Episodes on SNS as a Good Indicator for Celebrity Endorsed Ad Effects

ASIA MARKETING JOURNAL ◽

10.15830/amj.2020.22.4.27 ◽

2021 ◽

Vol 22 (4) ◽

pp. 27-45

Author(s):

Kyunghee Bu ◽

Whoe Whun Kim

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Marketing Knowledge Management and Innovation Performance: Examining the Moderating Role of Business Environmental Volatility

ASIA MARKETING JOURNAL ◽

10.15830/amj.2020.22.3.51 ◽

2020 ◽

Vol 22 (3) ◽

pp. 51-69

Author(s):

Yinnan Li ◽

Jongsung Kim ◽

Young Woo Lee

Keyword(s):

Knowledge Management ◽

Innovation Performance ◽

Performance Examining ◽

Moderating Role

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Understanding Brand Image from Consumer-generated Hashtags

ASIA MARKETING JOURNAL ◽

10.15830/amj.2020.22.3.71 ◽

2020 ◽

Vol 22 (3) ◽

pp. 71-85

Author(s):

Keeyeon Ki-cheon Park ◽

Hye-jin Kim

Keyword(s):

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