ASIA MARKETING JOURNAL
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Published By Korean Marketing Association

1598-7868
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scholarly journals Labour of Love: Fan Labour, BTS, and South Korean Soft Power

2021 ◽  
Vol 22 (4) ◽  
pp. 79-101
Author(s):  
Jasmine Proctor
Keyword(s):  
Soft Power ◽  
South Korean

scholarly journals Success Story: How Storytelling Contributes to BTS’s Brand

2021 ◽  
Vol 22 (4) ◽  
pp. 47-62
Author(s):  
Courtney Lazore
Keyword(s):  
Success Story

scholarly journals Is BTS Different? Shared Episodes on SNS as a Good Indicator for Celebrity Endorsed Ad Effects

2021 ◽  
Vol 22 (4) ◽  
pp. 27-45
Author(s):  
Kyunghee Bu ◽  
Whoe Whun Kim

scholarly journals Understanding Brand Image from Consumer-generated Hashtags

2020 ◽  
Vol 22 (3) ◽  
pp. 71-85
Author(s):  
Keeyeon Ki-cheon Park ◽  
Hye-jin Kim
Keyword(s):  
Brand Image
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