Who Buys Our Brand? The Influence of Consumption Values and the Congruity with Brand Benefits on Brand Identification, Trust and Loyalty

Sol Namkung; Seong-Yeon Park

doi:10.15830/amj.2020.22.4.1

Who Buys Our Brand? The Influence of Consumption Values and the Congruity with Brand Benefits on Brand Identification, Trust and Loyalty

ASIA MARKETING JOURNAL ◽

10.15830/amj.2020.22.4.1 ◽

2021 ◽

Vol 22 (4) ◽

pp. 1-25

Author(s):

Sol Namkung ◽

Seong-Yeon Park

Keyword(s):

Brand Identification ◽

Consumption Values

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The Relation among Consumption Values of Luxury Brands, Brand Identification, Brand Attachment, Consumer Happiness and Self-Construal

Journal of Distribution and Management Research ◽

10.17961/jdmr.16.6.201312.29 ◽

2013 ◽

Vol 16 (6) ◽

pp. 29-42 ◽

Cited By ~ 9

Author(s):

이창원 ◽

Lee,Sang-Hwan

Keyword(s):

Luxury Brands ◽

Brand Identification ◽

Brand Attachment ◽

Consumption Values ◽

Self Construal

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The Relation among Consumption Values, Brand Identification, Brand Attachment, Consumer's Perceived Quality of Life and Self-Monitoring

Journal of Distribution and Management Research ◽

10.17961/jdmr.18.4.201508.5 ◽

2015 ◽

Vol 18 (4) ◽

pp. 5-23 ◽

Cited By ~ 1

Author(s):

이창원

Keyword(s):

Quality Of Life ◽

Perceived Quality ◽

Brand Identification ◽

Self Monitoring ◽

Brand Attachment ◽

Consumption Values ◽

Perceived Quality Of Life

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Who Buys Our Brand? The Influence of Consumption Values and the Congruity with Brand Benefits on Brand Identification, Trust and Loyalty

Asia Marketing Journal ◽

10.53728/2765-6500.1365 ◽

2021 ◽

Vol 22 (4) ◽

Author(s):

Sol Namkung ◽

Seong-Yeon Park

Keyword(s):

Brand Identification ◽

Consumption Values

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EFFECT OF APPAREL BRANDS’ SUSTAINABILITY EFFORTS ON CUSTOMER-BRAND IDENTIFICATION, BRAND ATTITUDE AND LOYALTY: A COMPARISON OF FEMALE AND MALE CONSUMERS

Global Fashion Management Conference ◽

10.15444/gfmc2019.01.06.02 ◽

2019 ◽

Vol 2019 ◽

pp. 72-72

Author(s):

Mijeong Noh ◽

◽

Kim K. P. Johnson

Keyword(s):

Brand Attitude ◽

Brand Identification

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The Effect of Attitude and Purchase Intention on Consumption Values of Social Enterprise Product Focus on University students

Journal of Korea Service Management Society ◽

10.15706/jksms.2013.14.5.010 ◽

2013 ◽

Vol 14 (5) ◽

pp. 229-248 ◽

Cited By ~ 1

Author(s):

정수현 ◽

Jaehwan Kim ◽

Lee, Jung-Hwa ◽

김숙연

Keyword(s):

University Students ◽

Social Enterprise ◽

Purchase Intention ◽

Consumption Values

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The impact of Brand Identification Perceived by Employee of Low Cost Carriers on Job Satisfaction and Customer Orientation

Journal of Tourism and Leisure Research ◽

10.31336/jtlr.2019.12.31.12.257 ◽

2019 ◽

Vol 31 (12) ◽

pp. 257-274

Author(s):

Jae-Il Kwon ◽

Han-Ju Kim

Keyword(s):

Job Satisfaction ◽

Customer Orientation ◽

Low Cost ◽

Brand Identification ◽

Low Cost Carriers ◽

The Impact

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Structural Relationship among Sports Human Brand Characteristics, Brand Identification, Brand Personality, Brand Attachment and Brand Loyalty

Korean Journal of Sports Science ◽

10.35159/kjss.2020.08.29.4.705 ◽

2020 ◽

Vol 29 (4) ◽

pp. 705-720

Author(s):

Sung-Su Song

Keyword(s):

Brand Loyalty ◽

Brand Personality ◽

Structural Relationship ◽

Brand Identification ◽

Brand Attachment

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Change in Consumption Values by Consumption Situations - College Women’s Consumption Values in Four Consumption Situations Classified with Consumption Orientation and Consumption Purpose -

Journal of Consumer Studies ◽

10.35736/jcs.29.1.5 ◽

2018 ◽

Vol 29 (1) ◽

pp. 83-107

Author(s):

Eun Ji Jang ◽

Kee-Ok Kim

Keyword(s):

Consumption Values

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The effect of intrinsic environmental cues on consumption values and loyalty to an airline company

International Journal of Tourism and Hospitality Research ◽

10.21298/ijthr.2019.3.33.3.69 ◽

2019 ◽

Vol 33 (3) ◽

pp. 69-83

Author(s):

Jie-Hye Choi ◽

Seung-Kon Lee

Keyword(s):

Environmental Cues ◽

Consumption Values ◽

Airline Company

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The effects of consumption values of an eco-friendly restaurant on customer satisfaction, brand trust, brand attitude

International Journal of Tourism and Hospitality Research ◽

10.21298/ijthr.2017.09.31.9.169 ◽

2017 ◽

Vol 31 (9) ◽

pp. 169-183

Author(s):

Yong-Chul Lee ◽

Sang-Hoon An

Keyword(s):

Customer Satisfaction ◽

Brand Attitude ◽

Brand Trust ◽

Consumption Values

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