Makro: Jurnal Manajemen Dan Kewirausahaan
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Published By Jurnal Makro: Manajemen Dan Kewirausahaan, Universitas Madura

2549-7308

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THE EFFECT OF CO-BRANDING STRATEGY, BRAND EQUITY ON PURCHASE INTENTION THROUGH BRAND PREFERENCE

Makro: Jurnal Manajemen Dan Kewirausahaan ◽

10.36467/makro.2020.05.01.02 ◽

2020 ◽

Vol 5 (1) ◽

pp. 22-32

Author(s):

Boy Riznal ◽

◽

Syafrizal --

Keyword(s):

Brand Equity ◽

Purchase Intention ◽

Brand Preference ◽

Branding Strategy

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Analisis Lingkungan Eksternal dan Internal Sebagai Dasar Penentuan Strategi Bersaing Pada AZWA Parfume

Makro: Jurnal Manajemen Dan Kewirausahaan ◽

10.36467/makro.2020.05.01.03 ◽

2020 ◽

Vol 5 (1) ◽

pp. 33-45

Author(s):

Khanzul Akhiar ◽

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PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA GURU YANG DIMODERASI OLEH ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DI SMAN 1 TILATANG KAMANG

Makro: Jurnal Manajemen Dan Kewirausahaan ◽

10.36467/makro.2020.05.01.01 ◽

2020 ◽

Vol 5 (1) ◽

pp. 1-21

Author(s):

Syukri Hidayat ◽

◽

Hendra Lukito

Keyword(s):

Organizational Citizenship ◽

Organizational Citizenship Behavior ◽

Citizenship Behavior

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PENGARUH MOTIVASI INTRINSIK DAN EKTRINSIK TERHADAP KINERJA KADER POSYANDU

Makro: Jurnal Manajemen Dan Kewirausahaan ◽

10.36467/makro.2020.05.01.04 ◽

2020 ◽

Vol 5 (1) ◽

pp. 46-59

Author(s):

Dhea Perdana Coenraad ◽

◽

Haris Nurdiansyah ◽

U Wawan Sam Adinata

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FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MENGKONSUMSI TEH HIJAU DALAM KEMASAN

Makro: Jurnal Manajemen Dan Kewirausahaan ◽

10.36467/makro.2020.05.01.05 ◽

2020 ◽

Vol 5 (1) ◽

pp. 60-71

Author(s):

Hariyanto -- ◽

◽

Syafrizal --

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INFLUENCE OF SELF-EFFICACY, AND PERCEIVED EASE OF USE, PERCEIVED USEFULNESS BEHAVIORAL INTENTION TO PURCHASE ONLINE IN TOKOPEDIA WITH PERCEIVED RISK, AS VARIABLE MEDIATION

Makro: Jurnal Manajemen Dan Kewirausahaan ◽

10.36467/makro.2020.05.01.07 ◽

2020 ◽

Vol 5 (1) ◽

pp. 84-106

Author(s):

Rosa Merry Yusvita ◽

◽

Vera Pujani

Keyword(s):

Behavioral Intention ◽

Self Efficacy ◽

Perceived Risk ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Intention To Purchase

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PENGARUH DISIPLIN KERJA DAN PEMBERIAN KOMPENSASI TERHADAP KINERJA KARYAWAN BAGIAN PENJUALAN DI PT. SURYA TIMUR SAKTI JATIM

Makro: Jurnal Manajemen Dan Kewirausahaan ◽

10.36467/makro.2020.05.01.06 ◽

2020 ◽

Vol 5 (1) ◽

pp. 72-83

Author(s):

Novianto Eko Nugroho ◽

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ANALISIS NILAI PERUSAHAAN BANK UMUM SYARIAH DI INDONESIA

Makro: Jurnal Manajemen Dan Kewirausahaan ◽

10.36467/makro.2019.04.02.07 ◽

2019 ◽

Vol 4 (2) ◽

pp. 193-207

Author(s):

ALFIAN HALID SOFIAN ◽

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INTEGRATED MARKETING STRATEGY FOR BEVERAGES FRANCHISE INDUSTRY

Makro: Jurnal Manajemen Dan Kewirausahaan ◽

10.36467/makro.2019.04.02.05 ◽

2019 ◽

Vol 4 (2) ◽

pp. 170-178

Author(s):

Mohammad Hamim Sultoni ◽

Keyword(s):

Marketing Strategy ◽

Integrated Marketing

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PENGARUH VARIABEL MEDIASI RASA PERCAYA PADA NILAI TERHADAP NIAT PEMBELIAN ULANG PRODUK UMKM DI KABUPATEN CIREBON

Makro: Jurnal Manajemen Dan Kewirausahaan ◽

10.36467/makro.2019.04.02.04 ◽

2019 ◽

Vol 4 (2) ◽

pp. 160-169

Author(s):

Tri Budi Prasetyo ◽

◽

Arif Nurudin ◽

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