Management for Professionals - Aerospace Marketing Management
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Published By Springer International Publishing

9783319013534, 9783319013541
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Alliance Strategies

2013 ◽  
pp. 545-581
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya ◽  
Jonathan Aflalo

Business Marketing Intelligence

2013 ◽  
pp. 83-122
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya ◽  
Jonathan Aflalo
Keyword(s):  
Marketing Intelligence

Innovation and Product Management

2013 ◽  
pp. 171-232
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya ◽  
Jonathan Aflalo
Keyword(s):  
Product Management

Marketing in the Aeronautics Industry

2013 ◽  
pp. 1-27
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya ◽  
Jonathan Aflalo

Market Segmentation and Positioning

2013 ◽  
pp. 123-156
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya ◽  
Jonathan Aflalo
Keyword(s):  
Market Segmentation

Building Loyalty: Maintenance, Customer Training and Offsets

2013 ◽  
pp. 509-543 ◽  
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya ◽  
Jonathan Aflalo
Keyword(s):  
Customer Training

Brand Management

2013 ◽  
pp. 451-507
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya ◽  
Jonathan Aflalo
Keyword(s):  
Brand Management

Marketing of Services

2013 ◽  
pp. 233-274
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya ◽  
Jonathan Aflalo

The Individual and Organizational Purchase

2013 ◽  
pp. 29-82
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya ◽  
Jonathan Aflalo
Keyword(s):  
The Individual
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