Building Loyalty: Maintenance, Customer Training and Offsets

Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya ◽  
Jonathan Aflalo
Keyword(s):  
Author(s):  
Anuj Dixit ◽  
Srikanta Routroy ◽  
Sunil Kumar Dubey

Purpose This paper aims to review the healthcare supply chain (HSC) literature along various areas and to find out the gap in it. Design/methodology/approach In total, 143 research papers were reviewed during 1996-2017. A critical review was carried out in various dimensions such as research methodologies/data collection method (empirical, case study and literature review) and inquiry mode of research methodology (qualitative, quantitative and mixed), country-specific, targeted area, research aim and year of publication. Findings Supply chain (SC) operations, performance measurement, inventory management, lean and agile operation, and use of information technology were well studied and analyzed, however, employee and customer training, tracking and visibility of medicines, cold chain management, human resource practices, risk management and waste management are felt to be important areas but not much attention were made in this direction. Research limitations/implications Mainly drug and vaccine SC were considered in current study of HSC while SC along healthcare equipment and machine, hospitality and drug manufacturing related papers were excluded in this study. Practical implications This literature review has recognized and analyzed various issues relevant to HSC and shows the direction for future research to develop an efficient and effective HSC. Originality/value The insight of various aspects of HSC was explored in general for better and deeper understanding of it for designing of an efficient and competent HSC. The outcomes of the study may form a basis to decide direction of future research.


2018 ◽  
Vol 33 (4) ◽  
pp. 46-73 ◽  
Author(s):  
Lionel Nicod ◽  
Sylvie Llosa

This research examines the effect of customer training on the customer’s role during service encounters. We examine its influence on coproduction outcomes from the standpoint of both the company (productivity) and the customer (customer satisfaction). The analysis of the influence of customer training is implemented in two stages. First, we establish that customer training improves the company’s productivity without decreasing customer satisfaction. With this verified, we consider the content of training (cognitive vs cognitive and affective) and the medium deployed (employees vs digital). We then establish that training increases productivity more when its content is both cognitive and affective, whereas the medium has no effect. Conversely, when employees deliver training, customer satisfaction is higher, while training content has no effect on this variable. Results provide guidelines for enhancing the benefits for both companies and customers.


1978 ◽  
Vol 22 (1) ◽  
pp. 331-331
Author(s):  
Stephen H. Ellis

The talk will deal with alternative methods of training customers to use new telephone services. Various measures of training effectiveness will be discussed with regard to their advantages and limitations. It will be argued that several measures—including cost—must be taken into account when evaluating training approaches. Two field studies will be described that examine several different types of training: (1) “Hands On” (demonstration) vs. “No Hands On” training; (2) Media-based vs. Lecture-based training; (3) “Live” training vs. Self-Instruction. The advantages and disadvantages of each approach will be described in terms of several measures of training effectiveness.


2002 ◽  
pp. 455-490
Author(s):  
Philippe Malaval ◽  
Christophe Bénaroya
Keyword(s):  

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