Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Minority Marketing: Issues and Prospects
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Published By Springer International Publishing

9783319173917, 9783319173924

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Chain Store Merchandising Policies for Ethnic Hair Care Products in a Major Urban Market1

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Minority Marketing: Issues and Prospects ◽

10.1007/978-3-319-17392-4_34 ◽

2015 ◽

pp. 152-154

Author(s):

Thaddeus H. Spratlen ◽

Ronald Robinson

Keyword(s):

Chain Store ◽

Hair Care

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Problems Associated with Treating the Elderly as a Homogeneous Market

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Minority Marketing: Issues and Prospects ◽

10.1007/978-3-319-17392-4_3 ◽

2015 ◽

pp. 8-12

Author(s):

H. Lee Meadow

Keyword(s):

The Elderly

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Can Standard Research Methods be Used in Studying Minority (Hispanic) Segments?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Minority Marketing: Issues and Prospects ◽

10.1007/978-3-319-17392-4_6 ◽

2015 ◽

pp. 23-27

Author(s):

Lee Slurzberg

Keyword(s):

Research Methods

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An Exporatory Examination of Racial Bias in Measures of Consumer Socialization

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Minority Marketing: Issues and Prospects ◽

10.1007/978-3-319-17392-4_4 ◽

2015 ◽

pp. 13-17

Author(s):

Rose L. Johnson ◽

Harash Sachdev

Keyword(s):

Racial Bias ◽

Consumer Socialization

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The Roller Coaster Theory of Retailing and Implication for Minority Enterprises

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Minority Marketing: Issues and Prospects ◽

10.1007/978-3-319-17392-4_26 ◽

2015 ◽

pp. 117-120

Author(s):

Walter E. Greene

Keyword(s):

Roller Coaster

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Asian Americans: Demographic of an Ignored Target Market

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Minority Marketing: Issues and Prospects ◽

10.1007/978-3-319-17392-4_20 ◽

2015 ◽

pp. 87-91

Author(s):

Monle Lee ◽

Ernest F. Cooke

Keyword(s):

Asian Americans ◽

Target Market

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Consumer Behavior Patterns of the Old Order Amish in South-Central Pennsylvania

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Minority Marketing: Issues and Prospects ◽

10.1007/978-3-319-17392-4_19 ◽

2015 ◽

pp. 83-86

Author(s):

Henry T. Wilkens ◽

Margaretha M. Hsu

Keyword(s):

Consumer Behavior ◽

Behavior Patterns ◽

Old Order Amish ◽

South Central ◽

Old Order ◽

Central Pennsylvania

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Evaluation of Clothing Color Preferences: A Comparison of Asian and White Consumers

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Minority Marketing: Issues and Prospects ◽

10.1007/978-3-319-17392-4_14 ◽

2015 ◽

pp. 64-64

Author(s):

Margaret Rucker ◽

Yong-Ju Kim ◽

Helene Ho

Keyword(s):

Color Preferences

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Functional/Dysfunctional Consumer Behavior: A Normative Framework for Public Policy

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Minority Marketing: Issues and Prospects ◽

10.1007/978-3-319-17392-4_18 ◽

2015 ◽

pp. 78-82

Author(s):

M. Joseph Sirgy ◽

A. Coskun Samli

Keyword(s):

Public Policy ◽

Consumer Behavior ◽

Normative Framework

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Tourism Marketing to Ethnic Travelers1

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Minority Marketing: Issues and Prospects ◽

10.1007/978-3-319-17392-4_11 ◽

2015 ◽

pp. 46-50

Author(s):

Muzaffer Uysal ◽

Joseph T. O’Leary

Keyword(s):

Tourism Marketing

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Minority Marketing: Issues and ProspectsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Chain Store Merchandising Policies for Ethnic Hair Care Products in a Major Urban Market1

Problems Associated with Treating the Elderly as a Homogeneous Market

Can Standard Research Methods be Used in Studying Minority (Hispanic) Segments?

An Exporatory Examination of Racial Bias in Measures of Consumer Socialization

The Roller Coaster Theory of Retailing and Implication for Minority Enterprises

Asian Americans: Demographic of an Ignored Target Market

Consumer Behavior Patterns of the Old Order Amish in South-Central Pennsylvania

Evaluation of Clothing Color Preferences: A Comparison of Asian and White Consumers

Functional/Dysfunctional Consumer Behavior: A Normative Framework for Public Policy

Tourism Marketing to Ethnic Travelers1

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Minority Marketing: Issues and Prospects
Latest Publications