Marketing IT Products and Services
Latest Publications

TOTAL DOCUMENTS

16

(FIVE YEARS 0)

H-INDEX

0

(FIVE YEARS 0)

Published By CRC Press

9781439803196, 9781439803202

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Pricing Products

Marketing IT Products and Services ◽

10.1201/9781439803202.ch9 ◽

2009 ◽

pp. 99-107

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The IT Product Development Cycle

Marketing IT Products and Services ◽

10.1201/9781439803202.ch8 ◽

2009 ◽

pp. 89-98

Keyword(s):

Product Development ◽

Development Cycle ◽

Product Development Cycle

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Innovation Management

Marketing IT Products and Services ◽

10.1201/9781439803202.ch7 ◽

2009 ◽

pp. 75-88

Keyword(s):

Innovation Management

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The Expanding Market

Marketing IT Products and Services ◽

10.1201/9781439803202.ch4 ◽

2009 ◽

pp. 35-45

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Strategy and Implementation

Marketing IT Products and Services ◽

10.1201/9781439803202.ch2 ◽

2009 ◽

pp. 13-26

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Social Networking and the Sales Strategy

Marketing IT Products and Services ◽

10.1201/9781439803202.ch13 ◽

2009 ◽

pp. 159-163

Keyword(s):

Social Networking ◽

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Market Research

Marketing IT Products and Services ◽

10.1201/9781439803202.ch5 ◽

2009 ◽

pp. 47-58

Keyword(s):

Market Research

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E-Commerce as a Sales Medium

Marketing IT Products and Services ◽

10.1201/9781439803202.ch14 ◽

2009 ◽

pp. 165-180

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Marketing Implementation and Control

Marketing IT Products and Services ◽

10.1201/9781439803202.ch12 ◽

2009 ◽

pp. 145-157

Keyword(s):

Marketing Implementation ◽

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Product Strategy

Marketing IT Products and Services ◽

10.1201/9781439803202.ch6 ◽

2009 ◽

pp. 59-73

Keyword(s):

Product Strategy

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