Salesmanship Skills in COVID-19 Times

The activities that depend on direct interaction with the customers were the most affected by COVID-19's restrictions. These include the activities developed by salespeople. This study aims to analyse the impact of salesmanship skills on sales strategy implementation and salesperson performance during the COVID-19 crisis. To achieve the research objective, the authors collected a set of data through a survey (n=517) to test a proposed conceptual model based on the literature. The findings of the study demonstrate that the salesmanship skills are an important resource in highly disruptive environments and impacts sales strategy implementation and salesperson performance. In addition, the study also reveals the important role of digital skills and intrinsic motivation during COVID-19 times. The results attained can be used as a guide to design an effective strategy for sales activities in adverse times.

The Impact Of The Covid-19 Pandemic On Interest In Entrepreneurs Based On Digital Business In MSME

At the beginning of 2020, there was a global attack that caused almost the whole world including Indonesia to be shocked by the virus, namely Covid-19. The impact of the Covid-19 pandemic has caused the Indonesian economy to weaken, many entrepreneurs suffered massive losses due to the Covid-19 pandemic. One of the MSMEs affected is MSME processing apples in Bumiaji Village, Batu City, with the Covid-19 pandemic, MSME processingapples are trying to adapt to the situation by utilizing digital-based businesses. The methodological approach used in this research is a qualitative method using case studies. Data were collected using in-depth interviews by going through the process of data collection, data reduction, data presentation and conclusions. The data analysis technique was the researcher's data analysis technique using the Semiotic data analysis technique. The subject of this research is the head of MSMEs and several other MSMEs. This study found that MSMEs processingapples in Bumiaji Village suffered huge losses and there was one MSME that went out of business because their capital was forfeited. However, with the Covid-19 pandemic, MSMEs processingApples in Bumiaji Village did not stay silent, but MSMEs in Bumiaji Village made changes to their sales strategy by utilizing online business using digital businesses that they understood. With the experience they learn about digital-based business. Even though MSME owners have weaknesses in human resources which result in them not being able to maximize their sales strategy. With these limitations, MSME owners have a high interest in doing digital-based business.

The strategy of the combined sales as the modern instrument for enhancing the product distribution planning of enterprises on foreign markets

Nowadays, sales activities are a determining component of the competitiveness of almost every enterprise engaged in foreign economic activities. In modern economic conditions and the strengthening of the world globalization process, more and more attention is paid to the distribution of export-oriented products as the main component of the enterprise marketing activities. To implement efficient distribution of products, first of all, it must be well planned. It's considered that it is exactly planning, which is the most important condition for the effective implementation of the marketing activities of the exporting enterprise. The aim of the work is to determine the essence of the combined sales strategy as an up-to-date tool for improving the planning of the products distribution at enterprises in the context of the intensification of activities in foreign markets. The analysis of the latest research and publications has been carried out. The “products distribution” concept is presented as the main component of the enterprise marketing activities. In general, product distribution is an enterprise's activity aimed at overcoming the spatial, temporal and quantitative commodity differences between the production and consumer spheres, which also includes the transfer of ownership of products to meet the needs of consumers and achieve the company's goals in target markets. Meanwhile, the combined marketing implies a combination of direct and indirect methods of the commodities promotion, that is, a manufacturer can form his own sales network, but at the same time does not refuse the services of intermediaries. The advantages and disadvantages of using this method for manufacturing companies were listed. It also describes the conditions under which it is advisable to use the strategy of combined sales, especially it concerns the companies in the conditions of export activation. The factors influencing the implementation of the combined sales strategy by the enterprise in the context of the intensification of activities in foreign markets are presented.

An evaluation of community pharmacists' perception of e-cigarette: An English cross-sectional survey with geospatial analysis.

We wanted to establish prevalence of e-cigarette sale via Englishcommunity pharmacies. A cross-sectional survey of 500 retail-pharmacies was completed.Seventeen out of the 66respondents sold e-cigarettes, indicating a sales-prevalence of 25.76%. NRTwas widely available for sale (n=16, 94.1%), cessation services were lessfrequently available (n=7, 41.2%), or not available (n=9, 52.9%). ‘Dailysmokers’ were likely to use e-cigarette (n=8, 47.1%). Accessories were sold to0-2 people (n=13, 76.5%), χ² p=2.454 x 10-4. Young women purchasede-cigarettes (n=4, 23.5%), p=0.049, which were placed on top of the counter (n=7,41.2%), reflecting ‘impulse sales’ strategy. NRT was available forself-selection (n=14, 82.4%) (p=0.004), however staff-assistance was required(n=12, 70.6%), posing barriers. Costs for e-cigarette (£10.99-£29.99) versusNRT (£4.25-£35.99) represents value for money. Labelling and packaging werefound to be attractive, p=0.049, fashionable, colourful p=0.049, healthy,potentially breaching laws. All respondents provided NRT counselling, p<1x10-8.Less than half (n=8, 47.1%) provide e-cigarette’s counselling, while a majority(n=9, 52.9%) did not. Eight respondents describe 22 flavours, providing goodmouth feel. Aggregate ‘deprived’ versus ‘affluent’ analysis revels interestinginsights. We find some support of non-smokers initiating use. Pharmacists help patientsbut have limited support. We make recommendations to improve practice.

FP_Tree ASSOCIATION RULE MINING ECOMMERCE PRODUCT ADVERTISING EFFORTS TO IMPROVE PRODUCT BRAND SALES STRATEGY TO SUPPORT ECOMMERCE BUSINESS IN INDONESIA

The increasing growth of e-commerce in Indonesia makes research on online marketplaces an interesting topic to research. Several factors, such as buyer reviews and ratings, the ease of buying and selling transactions, shipping costs (postage), the reputation of the e-commerce platform, and also the reputation of the store itself (seller) are considered by buyers in choosing an online store. The more platforms there are, the more intense the competition between online marketplaces will be. With that, many start-up companies B2B (Business to Business), or B2C (Business to Customer), C2B (Customer to Business), C2C (Customer to Customer), which stated that many of their products were sold with fantastic sales figures. But there are also some products that need to be developed for sales due to the lack of product advertisements being broadcast and launched on a large scale because these products are considered good for future prospects and profitable for the company.

Nowe wyzwania w zarządzaniu sprzedażą w kontekście rozwoju nowoczesnych technologii i pandemii COVID-19

The purpose of the article is to systematize the knowledge on sales strategy and answer the question of whether current socio-economic conditions in the form of progressive digitalization and evolution of the sales function induce to update the definition of sales strategy. Furthermore, the study aims to verify whether the COVID-19 pandemic forces companies to reformulate their sales strategy. A non-systematic literature review supplemented by qualitative research was used as the research method. The first part of the paper presents the theoretical backgrounds of the analysis based on the literature review. The second part presents the results of the own research, enriched by the data from existing studies. Then, the results of the conducted discussion are presented. The final part of the paper contains a summary and the author's definition of sales management, focusing on sales strategy and a potential direction for future research. According to the analysis, the greatest challenge in implementing the assumed sales strategy is currently the COVID-19 pandemic, which significantly affects consumer behavior and limits market activities. However, with widespread access to advanced technologies and a flexible approach to strategy, most of the surveyed companies can meet their financial targets despite the economic crisis caused by the pandemic. When defining a sales strategy, it is necessary to consider the aspect of progressing digitalization and the evolution of the sales function, closely integrated with the marketing function.

Impact of Corona Virus on Indian Real Estate

This paper talks about the impact of corona virus on Indian Real Estate in terms of Demand, Rates of property, impact on Indian housing market, home buyers in India, builders in India, office space in India. What interventions government should take in response to COVID-19 to boost the demand and what sales strategy real estate developers taking post lockdown.

Development of synergistic between digitalization MSMEs and digital society in Indonesia

This article aims to elaborate on Micro, Small, and Medium Enterprises (MSMEs) and the Digital Society during the Covid-19 pandemic in Indonesia. The Covid-19 pandemic has paralyzed most sectors of the economy, especially micro-enterprises. The profits of most MSME actors did not increase, and many went bankrupt. That is why MSME business actors change their sales strategy with digitalization schemes. The digitization scheme is to use the marketplace as an intermediary and social media as a marketing technique. In addition, digital MSME actors must synergize with the digital community in marketing products and services. Therefore, the SME digital development initiative can be an alternative to saving business actors during the Covid-19 pandemic. This article uses a literature study with a library research method approach by elaborating various literature on the development of digital SMEs. Twenty-five articles were reviewed in this study from Sinta (Science and Technology Index) and Google Scholar. The paper argues that the development of digital MSMEs has become an alternative to saving and developing digital entrepreneurship in Indonesia during the Covid-19 pandemic.

Analisis Strategi Pemasaran Pada Toko Brunei Elektronik Meulaboh Ditengah Pandemi Covid-19

This study aims to analyze the sales strategy applied to the Brunei Eletronik store amidst the weakening condition of the Indonesian economy due to the covid-19 pandemic. The method in this study was carried out with a qualitative approach to analyze the marketing strategy applied by the Brunei Eletronik store with primary data sources obtained from data collection techniques through interviews, observations and literature studies. From the results of the research carried out, it is known that a number of new facts related to the strategy implemented by the Brunei Eletronik store during the Covid-19 pandemic, sales decreased at the beginning of the outbreak of the Covid-19 pandemic in Indonesia, especially the West Aceh region due to reduced community activities outside the home, but with the use of technology in business strategies to increase sales, income gradually improves and increases. From the results of data analysis and literature review, to improve marketing strategies, Brunei Eletronik stores can apply the SWOT analysis method in increasing sales in the midst of the COVID-19 pandemic.

Strategi Penjualan Produk Pelumas PT PPA dengan Menggunakan Analisis SWOT

The purpose of this research is to identify internal factors (strength and weakness) and external (opportunity and threat), formulate alternative sales strategy of PT Perusahaan Pelumas Amerika (PPA)’s lubricants product, and understand differentiation factors of PT PPA compared with competitors. The output of internal audit are strengths and weaknesses and the output of external audit are opportunities and threats. Alternative strategy obtained from matching internal and external factor by using SWOT matrix. By using Quantitative Strategic Planning Matrix (QSPM) to get and implement the best sales strategy for company. Data sources for this research are primary data via interview with senior management officers and secondary data from company website, journal, textbook, and newspaper. Based on analysis method, the priority sales strategy that need to be implemented by company is market penetration with introducing and promote the concept of Total Cost of Ownership (TCO) to potential industrial customer with publication such as seminar, workshop, trade fair, and product knowledge so that PT PPA convince potential customer by providing quality product and added value services to support reaching customer’s objectives of reducing overall costs. Tujuan penelitian ini adalah untuk mengindentifikasi kondisi internal (kekuatan dan kelemahan) dan eksternal (kesempatan dan ancaman), merumuskan formulasi strategi penjualan produk pelumas PT Perusahaan Pelumas Amerika (PPA), dan memahami faktor pembeda (diferensiasi) PT PPA dengan pesaing merek lain. Hasil dari audit lingkungan internal berupa kekuatan dan kelemahan perusahaan dan hasil dari audit lingkungan eksternal berupa peluang dan ancaman perusahaan. Strategi alternatif diperoleh dengan mencocokkan antara faktor internal dan faktor eksternal menggunakan matriks SWOT. Quantitative Strategic Planning Matrix (QSPM) digunakan untuk memperoleh strategi penjualan yang terbaik pada perusahaan. Sumber data terdiri dari data primer melalui wawancara dengan narasumber dari pihak internal perusahaan dan data sekunder diperoleh berdasarkan situs perusahaan, jurnal, buku, dan surat kabar yang berhubungan dengan penelitian. Dari hasil metode analisis, strategi penjualan yang perlu untuk diimplementasikan perusahaan adalah penetrasi pasar dengan memperkenalkan dan mempromosikan konsep Total Cost of Ownership (TCO) kepada calon pelanggan industri melalui publikasi seperti seminar, workshop, pameran dagang, dan presentasi produk sehingga PT PPA meyakinkan calon pelanggan dengan produk yang berkualitas dan sistem pelayanan yang berfokus pada sisi penghematan bagi pelanggan.