Revolution in Marketing: Market Driving Changes
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122

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Published By Springer International Publishing

9783319117607, 9783319117614

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Predicting Taiwanese Viewers’ Attitudes Toward Foreign Television Programs: A Country-of-Origin Perspective

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_122 ◽

2014 ◽

pp. 272-274

Author(s):

Kenneth C. C. Yang ◽

Tim K. Tso

Keyword(s):

Country Of Origin ◽

Television Programs

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A New Statistic for Item Analysis

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_97 ◽

2014 ◽

pp. 206-206

Author(s):

John R. Dickinson

Keyword(s):

Item Analysis

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Online Interaction Readiness: Measurement, Antecedents, and Consequences

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_81 ◽

2014 ◽

pp. 169-169

Author(s):

Yuping Liu

Keyword(s):

Online Interaction ◽

Antecedents And Consequences

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Direct-to-Consumer Advertising: Market Driving Changes in the Pharmaceutical Industry

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_80 ◽

2014 ◽

pp. 168-168

Author(s):

Deborah F. Spake ◽

Mathew Joseph

Keyword(s):

Pharmaceutical Industry ◽

Direct To Consumer ◽

Market Driving ◽

Direct To Consumer Advertising

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Modern vs Postmodern Consumer Segmentation in International Business: A Comparative Analysis and Research Agenda

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_70 ◽

2014 ◽

pp. 141-141 ◽

Cited By ~ 1

Author(s):

J. Alexander Smith ◽

Lyn S. Amine

Keyword(s):

Comparative Analysis ◽

International Business ◽

Research Agenda ◽

Consumer Segmentation

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A Consumer Ethnocentrism Model of Foreign Retail Store Patronage: An Initial Empirical Test of Extrinsic Cues and Moderating Effect in Beijing

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_59 ◽

2014 ◽

pp. 126-126

Author(s):

Kelvin Tay ◽

Mohammed Rafiq

Keyword(s):

Empirical Test ◽

Retail Store ◽

Moderating Effect ◽

Consumer Ethnocentrism ◽

Extrinsic Cues ◽

Store Patronage

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SPAM: A Consumer Perspective

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_47 ◽

2014 ◽

pp. 107-107

Author(s):

Sandeep Krishnamurthy

Keyword(s):

Consumer Perspective

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Pressure Reduction Pressure and Trusting Relations

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_39 ◽

2014 ◽

pp. 90-90

Author(s):

John W. Henke ◽

Ravi Parameswaran ◽

R. Mohan Pisharodi

Keyword(s):

Pressure Reduction

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Individual Assessment of Humanlike Consumer Robots: An Extended Tam with Aesthetics

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_32 ◽

2014 ◽

pp. 67-67

Author(s):

Adesegun Oyedele ◽

Soonkwan Hong ◽

Michael S. Minor

Keyword(s):

Individual Assessment

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Organizational Learning and New Product Outcomes: Integrating Research Approaches

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_28 ◽

2014 ◽

pp. 55-55

Author(s):

Iryna Pentina

Keyword(s):

Organizational Learning ◽

New Product

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