Revolution in Marketing: Market Driving Changes
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122

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Published By Springer International Publishing

9783319117607, 9783319117614

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

New Package Design: Evaluation of Consumer Experience

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_25 ◽

2014 ◽

pp. 52-52

Author(s):

Gary Holmes

Keyword(s):

Design Evaluation ◽

Consumer Experience ◽

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Successful B2B Customer Database Management

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_50 ◽

2014 ◽

pp. 110-110

Author(s):

Debra Zahay

Keyword(s):

Database Management

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The Influence of Common Method Variance in Marketing Research: Reanalysis of Past Studies Using a Marker-Variable Technique

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_119 ◽

2014 ◽

pp. 269-269 ◽

Author(s):

Tracey M. King ◽

Naresh K. Malhotra

Keyword(s):

Marketing Research ◽

Common Method ◽

Common Method Variance ◽

Variable Technique ◽

Method Variance

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Consumers’ Need for Uniqueness and Customization Behavior Among Chinese Consumers

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_60 ◽

2014 ◽

pp. 127-127

Author(s):

Judy Li Zhu ◽

Charles Chi Cui ◽

Kathryn Fordham

Keyword(s):

Chinese Consumers ◽

Need For Uniqueness

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Broadening the Concept of Relationship Marketing

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_57 ◽

2014 ◽

pp. 124-124

Author(s):

Terry Beckman

Keyword(s):

Relationship Marketing

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Strategic Outcomes of Market Orientation and Market Segmentation

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_29 ◽

2014 ◽

pp. 56-56

Author(s):

Mohammadali Zolfagharian

Keyword(s):

Market Orientation ◽

Market Segmentation ◽

Strategic Outcomes

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A Conceptual Framework of Mutual and Interactive Vulnerability in Business Relationships

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_64 ◽

2014 ◽

pp. 131-131

Author(s):

Göran Svensson

Keyword(s):

Conceptual Framework ◽

Business Relationships

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Cross-buying Evaluations: The Moderating Role of Category Similarity

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_114 ◽

2014 ◽

pp. 253-253

Author(s):

Tsung-Chi Liu ◽

Li-Wei Wu

Keyword(s):

Moderating Role

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The Impact of Service Quality, Relationship Satisfaction, Trust and Commitment on Loyalty: An Empirical Investigation in a Business-to-Business Services Context

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_40 ◽

2014 ◽

pp. 91-91 ◽

Author(s):

Chumpitaz C. Ruben ◽

Nicholas G. Paparoidamis ◽

Christina Chung

Keyword(s):

Service Quality ◽

Relationship Satisfaction ◽

Empirical Investigation ◽

Business Services ◽

Business To Business

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Predicting Taiwanese Viewers’ Attitudes Toward Foreign Television Programs: A Country-of-Origin Perspective

Revolution in Marketing: Market Driving Changes ◽

10.1007/978-3-319-11761-4_122 ◽

2014 ◽

pp. 272-274

Author(s):

Kenneth C. C. Yang ◽

Tim K. Tso

Keyword(s):

Country Of Origin ◽

Television Programs

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