Modern vs Postmodern Consumer Segmentation in International Business: A Comparative Analysis and Research Agenda

2014 ◽  
pp. 141-141 ◽  
Author(s):  
J. Alexander Smith ◽  
Lyn S. Amine
Keyword(s):  
Comparative Analysis ◽  
International Business ◽  
Research Agenda ◽  
Consumer Segmentation

The International Business Research Agenda

1997 ◽  
Vol 9 (2) ◽  
pp. 17-30 ◽  
Author(s):  
William J. Lundstrom ◽  
D. Steven White ◽  
Camille P. Schuster
Keyword(s):  
International Business ◽  
Research Agenda ◽  
Business Research ◽  
International Business Research Agenda ◽  
International Business Research

scholarly journals International business and human rights: A research agenda

2019 ◽  
Vol 54 (1) ◽  
pp. 54-65 ◽  
Author(s):  
Florian Wettstein ◽  
Elisa Giuliani ◽  
Grazia D. Santangelo ◽  
Günter K. Stahl
Keyword(s):  
Human Rights ◽  
International Business ◽  
Research Agenda ◽  
Business And Human Rights

POTENTIAL OF PROMOTING RUSSIAN HIGH-TECH, INNOVATIVE AND OTHER PRODUCTS TO FOREIGN MARKETS BY ATTRACTING INTERNATIONAL BUSINESS EVENTS

2020 ◽  
Vol 6 (12) ◽  
pp. 48-58
Author(s):  
B. G. KHAIROV ◽  
◽  
P. S. ZOTINA ◽  
Keyword(s):  
Comparative Analysis ◽  
International Business ◽  
Statistical Data ◽  
High Tech ◽  
Foreign Markets ◽  
The Russian Federation ◽  
The Government ◽  
Business Events ◽  
Further Development ◽  
Domestic Products

The article is devoted to the study of the potential of promoting Russian high-tech, innovative and other products to foreign markets. The article focuses on such an instrument of promotion as international business events. The statistical data of the event industry revealing possibilities of further development of domestic products promotion abroad are investigated in detail. The work uses methods of statistical analysis, comparative analysis, generalization, graphical interpretation of information. The article was prepared based on the results of studies carried out at the expense of budget allocations as part of the state task of the Financial University under the Government of the Russian Federation.

Expanding international business research on foreignness

2014 ◽  
Vol 37 (12) ◽  
pp. 1018-1025 ◽  
Author(s):  
Arpita Joardar ◽  
Tatiana Kostova ◽  
Sibin Wu
Keyword(s):  
International Business ◽  
Research Agenda ◽  
Design Methodology ◽  
Business Research ◽  
Content Type ◽  
Future Studies ◽  
International Business Research

Purpose – The purpose of this paper is to present our viewpoint on the research on foreignness and provide directions for future studies. We suggest that research on foreignness can be expanded by exploring its complexity. Design/methodology/approach – This article takes the form of a viewpoint. Findings – We identify three facets of foreignness – foreignness effect (liabilities or assets) foreignness level (organizational or individual) and foreignness locus (external or internal to an entity), which have not been sufficiently examined in prior research. Originality/value – We discuss how these aspects can inform a novel research agenda in this area.

Culture and International business research: A review and research agenda

2020 ◽  
Vol 29 (4) ◽  
pp. 101709 ◽  
Author(s):  
Saurabh Srivastava ◽  
Shiwangi Singh ◽  
Sanjay Dhir
Keyword(s):  
International Business ◽  
Research Agenda ◽  
Business Research ◽  
International Business Research

scholarly journals How outward investment from emerging markets affects economic development at home: using the eclectic paradigm to synthesize two IB literatures

2020 ◽  
Vol 28 (4) ◽  
pp. 463-482
Author(s):  
Guus Hendriks
Keyword(s):  
Economic Development ◽  
International Business ◽  
Foreign Investment ◽  
Research Agenda ◽  
Emerging Market ◽  
The Other ◽  
Content Type ◽  
Important Policy ◽  
Eclectic Paradigm ◽  
Development Outcomes

Purpose This paper aims to use the eclectic paradigm as a broad organizing framework to bring together two somewhat parallel international business (IB) literatures, one on the development effects of multinational enterprise activity and the other on the internationalization of emerging market multinationals (EMNEs). The author does so to better understand how outward foreign investment shapes economic development in firms’ home countries. Design/methodology/approach Considering that the characteristics of foreign investment by EMNEs likely differ from that of their developed economy counterparts and that such characteristics may have unique development consequences, the author revisits one of IB’s overarching theories to rethink how ownership, location and internalization advantages take shape and stimulate diverse development outcomes. Findings My narrative review and conceptual analysis indicate that the eclectic paradigm is a valuable framework that can be used to shed light on underexplored phenomena and thereby inform important policy debates. The analysis suggests that unique characteristics of EMNE investment simultaneously have positive and negative development consequences in their home countries. Practical implications The author sets out a research agenda that revolves around six propositions that separately relate one of these three distinct characteristics of EMNE investment to two development outcomes, namely, spillovers and direct effects on home-country employment. My propositions suggest that important policy dilemmas potentially apply, in that each of the three characteristics positively affects one of the aspects of development, but negatively the other. Originality/value My research agenda presents international business scholars with new opportunities to build on a history of policymaking impact, now geared toward resolving society’s grand challenge of underdevelopment.

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