Journal of Direct Marketing
Latest Publications

TOTAL DOCUMENTS

497

(FIVE YEARS 0)

H-INDEX

(FIVE YEARS 0)

Published By Wiley (John Wiley & Sons)

1522-7138, 0892-0591

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

From the editor: Moving with the times

Journal of Direct Marketing ◽

10.1002/(sici)1522-7138(199721)11:2<4::aid-dir2>3.0.co;2-v ◽

1997 ◽

Vol 11 (2) ◽

pp. 4-6

Author(s):

Don E. Schultz

Keyword(s):

The Times

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Analytical challenges in customer acquisition

Journal of Direct Marketing ◽

10.1002/(sici)1522-7138(199721)11:2<7::aid-dir3>3.0.co;2-v ◽

1997 ◽

Vol 11 (2) ◽

pp. 7-19 ◽

Cited By ~ 35

Author(s):

Behram J. Hansotia ◽

Paul Wang

Keyword(s):

Customer Acquisition

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From the editor: The need to link, lock, and learn

Journal of Direct Marketing ◽

10.1002/(sici)1522-7138(199724)11:1<2::aid-dir1>3.0.co;2-s ◽

1997 ◽

Vol 11 (1) ◽

pp. 2-4 ◽

Cited By ~ 1

Author(s):

Don E. Schultz

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From the practitioners: Advertising and ?interactive marketing?: Why the twain can't meet

Journal of Direct Marketing ◽

10.1002/(sici)1522-7138(199721)11:2<2::aid-dir1>3.0.co;2-v ◽

1997 ◽

Vol 11 (2) ◽

pp. 2-3 ◽

Cited By ~ 1

Author(s):

James R. Rosenfield

Keyword(s):

Interactive Marketing

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Teaching direct marketing and competing for the collegiate echo award

Journal of Direct Marketing ◽

10.1002/(sici)1522-7138(199724)11:1<66::aid-dir7>3.0.co;2-x ◽

1997 ◽

Vol 11 (1) ◽

pp. 66-74 ◽

Cited By ~ 2

Author(s):

Denny E. McCorkle

Keyword(s):

Direct Marketing

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The future of brand marketing in Asia

Journal of Direct Marketing ◽

10.1002/(sici)1522-7138(199722)11:3<58::aid-dir8>3.0.co;2-w ◽

1997 ◽

Vol 11 (3) ◽

pp. 58-63 ◽

Cited By ~ 2

Author(s):

Kris Wadia

Keyword(s):

Brand Marketing ◽

The Future

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A comparison of media factors that influence the effectiveness of direct response television advertising

Journal of Direct Marketing ◽

10.1002/(sici)1522-7138(199721)11:2<46::aid-dir6>3.0.co;2-y ◽

1997 ◽

Vol 11 (2) ◽

pp. 46-58 ◽

Cited By ~ 6

Author(s):

Peter J. Danaher ◽

Benjamin J. Green

Keyword(s):

Television Advertising ◽

Direct Response

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The influence of store attitudes and other nonstore shopping patterns on patronage of television shopping programs

Journal of Direct Marketing ◽

10.1002/(sici)1522-7138(199722)11:3<14::aid-dir4>3.0.co;2-# ◽

1997 ◽

Vol 11 (3) ◽

pp. 14-24 ◽

Cited By ~ 9

Author(s):

Mary Ann Eastlick ◽

MengMeng Liu

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Technology vs. consumer behavior: The battle for the financial services customer

Journal of Direct Marketing ◽

10.1002/(sici)1522-7138(199724)11:1<44::aid-dir5>3.0.co;2-z ◽

1997 ◽

Vol 11 (1) ◽

pp. 44-54 ◽

Cited By ~ 21

Author(s):

Deborah Fain ◽

Mary Lou Roberts

Keyword(s):

Consumer Behavior ◽

Financial Services

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From the editors

Journal of Direct Marketing ◽

10.1002/(sici)1522-7138(199723)11:4<4::aid-dir2>3.0.co;2-t ◽

1997 ◽

Vol 11 (4) ◽

pp. 4-5 ◽

Cited By ~ 1

Author(s):

John Deighton ◽

Rashi Glazer

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Journal of Direct MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Wiley (John Wiley & Sons)

From the editor: Moving with the times

Analytical challenges in customer acquisition

From the editor: The need to link, lock, and learn

From the practitioners: Advertising and ?interactive marketing?: Why the twain can't meet

Teaching direct marketing and competing for the collegiate echo award

The future of brand marketing in Asia

A comparison of media factors that influence the effectiveness of direct response television advertising

The influence of store attitudes and other nonstore shopping patterns on patronage of television shopping programs

Technology vs. consumer behavior: The battle for the financial services customer

From the editors

Journal of Direct Marketing
Latest Publications