Handbook of Research Methods in Consumer Psychology
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Published By Routledge

9781351137713
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Developing Measures of Latent Constructs

2019 ◽  
pp. 93-103 ◽  
Author(s):  
Karen A. Machleit
Keyword(s):  
Latent Constructs

The Validity Network Schema

2019 ◽  
pp. 438-457 ◽  
Author(s):  
David Brinberg ◽  
Miriam Brinberg

Mediation Analysis in Consumer Psychology

2019 ◽  
pp. 373-384
Author(s):  
Derek D. Rucker ◽  
Kristopher J. Preacher
Keyword(s):  
Mediation Analysis ◽  
Consumer Psychology

Eye Tracking Methodology for Research in Consumer Psychology

2019 ◽  
pp. 276-292
Author(s):  
Michel Wedel ◽  
Rik Pieters ◽  
Ralf van der Lans
Keyword(s):  
Eye Tracking ◽  
Consumer Psychology

Contemporary Methods in Consumer Goal Pursuit and Emotion Research

2019 ◽  
pp. 208-240 ◽  
Author(s):  
Anthony Salerno
Keyword(s):  
Goal Pursuit

Tools and Methods for Measuring Implicit Consumer Cognition

2019 ◽  
pp. 160-181
Author(s):  
Ruth Pogacar ◽  
Thomas P. Carpenter ◽  
Chad E. Shenk ◽  
Michal Kouril
Keyword(s):  
Consumer Cognition ◽  
Tools And Methods

Response Latency Methodology in Consumer Psychology

2019 ◽  
pp. 132-142 ◽  
Author(s):  
Frank R. Kardes ◽  
Brianna Escoe ◽  
Ruomeng Wu
Keyword(s):  
Response Latency ◽  
Consumer Psychology

Meta-Analysis

2019 ◽  
pp. 403-416
Author(s):  
Blakeley B. McShane ◽  
Ulf Böckenholt
Keyword(s):  
Meta Analysis
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