Strategic Marketing Cases in Emerging Markets
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Published By Springer International Publishing

9783319515434, 9783319515458
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Case Study 6: Funmax 4D Animation Theatre

2017 ◽  
pp. 79-97
Author(s):  
Rashmi Malik ◽  
Kalpit Shah ◽  
Brahmeswarar Yerrabolu ◽  
Harikumar B. Varrier ◽  
Sumit Bhat ◽  
...  

Case Study 7: Managing Social Media Communications at Garanti Bank

2017 ◽  
pp. 99-106
Author(s):  
Kaan Varnali ◽  
Evrim Ersoy ◽  
Sezin Gul Tanriverdi ◽  
Elif Terzi
Keyword(s):  
Social Media ◽  
Media Communications

Case Study 3: ABC Limited

2017 ◽  
pp. 27-45
Author(s):  
Anshuman Sinha ◽  
Smita Das ◽  
Sumanth Naidu ◽  
Atanu Adhikari

Case Study 10: Irrway—A Green Personal Mobility Solution

2017 ◽  
pp. 129-145
Author(s):  
M. S. Chandrashekar ◽  
Gaurav Sharma ◽  
Basant P. Rangadhol ◽  
Ashwin Petkar ◽  
Mohan Mookan ◽  
...  
Keyword(s):  
Personal Mobility ◽  
Mobility Solution

Case Study 2: Tanishq: Bringing Jewellery to Daily Life

2017 ◽  
pp. 11-25
Author(s):  
Atanu Adhikari ◽  
Ramesh Kumar Sankaran ◽  
Trupti Karkhanis
Keyword(s):  
Daily Life

Case Study 11: Citrus Ventures—Distressed Asset Specialist

2017 ◽  
pp. 147-162
Author(s):  
Harsha C. Shastry ◽  
B. T. Lakshmipathi ◽  
Manohar ◽  
M. G. Srenath Rau ◽  
Pankaj Kumar Jatarya ◽  
...  
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