Young Consumer Behaviour
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Published By Routledge

9781315213590
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Faith, religion and young consumer behaviour

2017 ◽  
pp. 334-346
Author(s):  
Eddy Kurobuza Tukamushaba ◽  
Dan Musinguzi
Keyword(s):  
Consumer Behaviour

The young ones, shopping and marketing channels

2017 ◽  
pp. 155-169
Author(s):  
Zubin Sethna ◽  
Rebecca Fakoussa ◽  
David Bamber
Keyword(s):  
Marketing Channels

Young consumer misbehaviour

2017 ◽  
pp. 307-333
Author(s):  
Richard Shambare ◽  
Nyasha Muswera ◽  
Jane Shambare

Digital marketing and the young consumer

2017 ◽  
pp. 188-207
Author(s):  
Vishwas Maheshwari ◽  
Karl Sinnott ◽  
Bethan Morris
Keyword(s):  
Digital Marketing

Pricing, income and brand symbolism

2017 ◽  
pp. 138-154
Author(s):  
Diliara Mingazova ◽  
Ayantunji Gbadamosi
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