Marktforschung
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Published By Gabler Verlag

9783322945488, 9783322945471
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Fehlende Werte in der Marktforschung

2000 ◽  
pp. 79-98 ◽  
Author(s):  
Reinhold Decker ◽  
Ralf Wagner ◽  
Thorsten Temme

Marktforschung in der Automobilindustrie Kundenbindung als Marketingziel

2000 ◽  
pp. 1027-1044
Author(s):  
Andreas Herrmann ◽  
Christian Homburg

Marktsegmentierung

2000 ◽  
pp. 739-763 ◽  
Author(s):  
Hermann Freter ◽  
Oliver Obermeier

Neuronale Netze

2000 ◽  
pp. 661-683
Author(s):  
Harald Hruschka
Keyword(s):  
Neuronale Netze

Konfirmatorische Faktorenanalyse

2000 ◽  
pp. 413-437 ◽  
Author(s):  
Christian Homburg ◽  
Christian Pflesser
Keyword(s):  
Konfirmatorische Faktorenanalyse

Exploratorische Faktorenanalyse

2000 ◽  
pp. 381-412 ◽  
Author(s):  
Manfred Hüttner ◽  
Ulf Schwarting

Clusteranalyse

2000 ◽  
pp. 337-380 ◽  
Author(s):  
Joachim Büschken ◽  
Christian von Thaden
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