Homo Connectus
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Published By Springer Fachmedien Wiesbaden

9783658191320, 9783658191337
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Connected Customer sucht Connected Enterprise – eine Standortbestimmung

2018 ◽  
pp. 319-354
Author(s):  
Christian Janiesch ◽  
Florian Imgrund ◽  
Marcus Fischer ◽  
Axel Winkelmann

Transformation zum B-2-B-Connected-Network – Unternehmen kämpfen um den Status Preferred-Customer

2018 ◽  
pp. 219-233
Author(s):  
Marc Schomann ◽  
Linda Isabell Sikora ◽  
Bita Mirzaei
Keyword(s):  
Connected Network

Einsatz von Social Media für die Innovation von B2B-Dienstleistungen in IT-Unternehmen

2018 ◽  
pp. 3-32
Author(s):  
Leon Schneider ◽  
Erdem Galipoglu
Keyword(s):  
Social Media

Selektives Demarketing im Kontext der Konsumentenvernetzung

2018 ◽  
pp. 53-85
Author(s):  
Jassir Qushta ◽  
Frank Keuper
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