Asia Branding
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Published By Macmillan Education UK

9781137489951, 9781137489968
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Chinese Retailers’ Use of Brand-Consumer Communications: Mobile Instant Messaging (MIM) in Wechat

Asia Branding ◽  
2017 ◽  
pp. 95-113
Author(s):  
Bang Nguyen ◽  
T C Melewar ◽  
Don E. Schultz
Keyword(s):  
Instant Messaging

Exploring Factors Behind Brand Switching Amongst Youngsters in Singapore: The Case of Smartphones

Asia Branding ◽  
2017 ◽  
pp. 66-79
Author(s):  
Bang Nguyen ◽  
T C Melewar ◽  
Don E. Schultz
Keyword(s):  
Brand Switching

Social Media and Branding in Asia: Threats and Opportunities

Asia Branding ◽  
2017 ◽  
pp. 50-65
Author(s):  
Bang Nguyen ◽  
T C Melewar ◽  
Don E. Schultz
Keyword(s):  
Social Media

Chinese Female Purchasing Intentions Towards Cosmetics Brands

Asia Branding ◽  
2017 ◽  
pp. 30-49
Author(s):  
Bang Nguyen ◽  
T C Melewar ◽  
DE Schultz

Branding, Innovation and Technology: A Case Study of Nestlé and ALW in India

Asia Branding ◽  
2017 ◽  
pp. 295-305
Author(s):  
Bang Nguyen ◽  
T C Melewar ◽  
Don E. Schultz
Keyword(s):  
Innovation And Technology

Role of Interactive Communications in Building Brand Relationships with Business Customers

Asia Branding ◽  
2017 ◽  
pp. 177-198
Author(s):  
Bang Nguyen ◽  
T C Melewar ◽  
Don E. Schultz
Keyword(s):  
Brand Relationships ◽  
Business Customers

Social Benefit and Brand Commitment: The Mediating Role of Satisfaction and Brand Trust

Asia Branding ◽  
2017 ◽  
pp. 137-149
Author(s):  
Bang Nguyen ◽  
T C Melewar ◽  
Don E. Schultz
Keyword(s):  
Social Benefit ◽  
Brand Commitment ◽  
Brand Trust ◽  
Mediating Role

Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia

Asia Branding ◽  
2017 ◽  
pp. 114-136
Author(s):  
Bang Nguyen ◽  
T C Melewar ◽  
Don E. Schultz
Keyword(s):  
Saudi Arabia ◽  
Brand Relationships ◽  
Western Asia

Understanding Consumers’ Brands Experience in Japan: A Case Study of Lexus

Asia Branding ◽  
2017 ◽  
pp. 285-294
Author(s):  
Bang Nguyen ◽  
T C Melewar ◽  
Don E. Schultz

The Influence of Social Practices in Brand Communities on University Branding: Evidence from Vietnam

Asia Branding ◽  
2017 ◽  
pp. 237-256
Author(s):  
Bang Nguyen ◽  
T C Melewar ◽  
Don E. Schultz
Keyword(s):  
Social Practices ◽  
Brand Communities ◽  
University Branding
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