Branding, Innovation and Technology: A Case Study of Nestlé and ALW in India

Asia Branding ◽  
2017 ◽  
pp. 295-305
Author(s):  
Bang Nguyen ◽  
T C Melewar ◽  
Don E. Schultz
2019 ◽  
Vol 15 (1) ◽  
pp. 149-170 ◽  
Author(s):  
Aluisius Hery Pratono

Purpose The purpose of this paper is to understand how the cross-cultural collaboration between developed market and emerging economies promotes an inclusive global value chain (GVC) through innovation and technology transfer. Drawing on global rattan industry, this paper identifies the three typologies and social mechanism of cross-cultural collaboration in GVC. Design/methodology/approach This study uses a qualitative method with a case study of rattan industry. The case study analysis covers the linkages between upstream industries in emerging economies and downstream industries in developed countries. Findings The result shows that innovation and technology transfer play an essential role in the cross-cultural collaboration through presenting the creative value-adding process beyond the simple trade of rattan. This study identifies the social mechanism of cross-cultural collaboration in three GVC typologies of rattan industry. Research limitations/implications The study was undertaken between 2015 and 2017. The observed value chain in rattan industry context demonstrates the selected business network from Indonesia to the European countries. Practical implications There were some activities that worked well for decades, such as creative innovation and technology transfer from multinational corporations to small businesses. The initiative to promote brand seemed to work less well for the local designers in developing countries from being part of the GVC. The creative innovation and technology transfer from multinational corporations to rattan farmers continued to struggle. Originality/value This study draws a distinction between the typologies of GVC, where cross-cultural collaboration has developed slowly and those where it comes about quickly. This extends the discussion about creative value between players in developed and developing countries, including the social mechanism of cross-cultural collaboration in GVC.


Author(s):  
Siu Cheung Ho ◽  
Kong Bieng Chuah

Innovation technology development and commercialization are not new, but this is a hot topic in this decade in Hong Kong. The relevant researches are focused on two dimensions from research and development (R&D) technologist perspective (supply-side) and industry user perspective (demand-side). This is a part of the author's engineering doctorate thesis. The thesis title is “An Analysis of the Determinants of Innovation and Technology Fund (ITF) R&D Projects Commercialization in Hong Kong's Logistics and Supply Chain Industries.” A pilot implementation case study has been conducted and tested, and the MSTAM methodology are workable for ITF R&D project deliverables commercialization to the industry.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Charbel Chedrawi ◽  
Yara Atallah

Purpose This paper aims to dynamically analyze the opportunities and challenges of AI in the defense sector in Lebanon or any security agency or any organization with sensitive data through a resource-based view perspective, the adoption of artificial intelligence (AI)/narrow AI applications in the Lebanese Armed Forces (LAF) and to diagnose the current strategic orientation toward innovation and technology within the LAF while avoiding isomorphism. Design/methodology/approach The methodology is based on a qualitative interpretive case-study approach collected from several departments of the LAF. In fact, there is a developing convention to use qualitative research approaches among which case studies to study information technology phenomena (Trauth and Jessup, 2000; Benbasat et al., 1987; Klein and Meyers, 1999). Data were collected through centered semi-structured in-depth interviews (two to three hours each) with an interview guide coded abductively between the researchers and the interviewees conducted in numerous departments of the LAF with their top officials and generals (O1, O2, O3…); the anonymity of the interviewees was kept due to the sensitivity of the data collected, which took place between September 2018 and March 2019. Data consolidation and processing were conducted using NVivo. Findings This paper shows that the LAF is undeniably facing many challenges among which isomorphism caused by the lack of resources; it also shows that narrow AI applications provide new avenues for the LAF to avoid such institutional isomorphism. Originality/value The role of narrow AI in limiting isomorphism in the defense sector.


2018 ◽  
Vol 32 (5) ◽  
pp. 312-325 ◽  
Author(s):  
Mariacarmela Passarelli ◽  
Alfio Cariola ◽  
Pino Vecellio

This article focuses on co-development technology transfer models. It offers an empirical analysis of a pioneer model applied in Italy: the proof-of-concept network (PoCN) applied by AREA Science Park in Trieste. Starting with a review of the literature, the authors identify the drivers that facilitate collaboration between the industrial and research systems in the embryonic phase of technology development. Then, discussing the PoCN model, the article analyzes and explores an emerging phenomenon that is as yet poorly understood. The application of a model for co-development, in fact, highlights many advantages for both firms and the research system and improves the efficiency of matching between these distant and heterogeneous sectors. The authors report a single case study which, while appearing to be a limitation of the article, offers elements of originality because it concerns the first applied co-development model in Italy. There are many practical implications, not only for firms and research institutions but also for policymakers who seek to implement public policies to support innovation and technology transfer.


2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Rachmini Saparita ◽  
Savitri Dyah

<p>The strategy of implementing innovation and technology in the Belu Regency community is very important to be stated as best practice for other regions in Eastern Indonesia. This paper discusses a number of strategies that can be implemented as best practices for increasing community capability in using technology for managing and processing local resources by: technical training and continues coaching; providing equipment to target house-hold scale enterprises; and encourage Regional Governments to actively assist communities continually. Some strategies that fail in implementing technology in the regions are important lessons for us, that technology implementation requires adequate initial information, starting from location conditions, socio-economic of community, supporting infrastructure, human resource readiness, involvement and full support from the Regional Government. From long experience in Belu Regency, it can be a lesson for the technology implementation in Eastern Indonesia or in other regions that have similarities in community characteristics and natural conditions.</p>


2021 ◽  
pp. 002252662098436
Author(s):  
Egor Lykov

This paper provides an overview of the practices of the repair, maintenance, and appropriation of locomotives on Russian railways at the end of the 19th and the beginning of the 20th centuries, exemplified by a case study of the Ryazan–Uralsk railway. Particular attention has been paid to the function of repair and maintenance in the railway context. Repair and maintenance have therefore been considered complex phenomena bringing together infrastructure, things to be repaired or maintained, and people involved in these actions on the one hand, and field research, innovation and business on the other. Based on a broad range of sources regarding the legal prescriptions, statistics, reports of railway employees to their superiors, financial documentation, and drafts of repaired locomotives, the diversity of the repair and maintenance of locomotives in late imperial Russia is analysed.


2022 ◽  
pp. 135-160
Author(s):  
Siu Cheung Ho ◽  
Kong Bieng Chuah

Innovation technology development and commercialization are not new, but this is a hot topic in this decade in Hong Kong. The relevant researches are focused on two dimensions from research and development (R&D) technologist perspective (supply-side) and industry user perspective (demand-side). This is a part of the author's engineering doctorate thesis. The thesis title is “An Analysis of the Determinants of Innovation and Technology Fund (ITF) R&D Projects Commercialization in Hong Kong's Logistics and Supply Chain Industries.” A pilot implementation case study has been conducted and tested, and the MSTAM methodology are workable for ITF R&D project deliverables commercialization to the industry.


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