Place Branding
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68
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26
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Published By Springer Nature

1744-070x, 1744-0696
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Exploring the image of the Black Country as a tourist destination

2006 ◽  
Vol 2 (4) ◽  
pp. 321-333 ◽  
Author(s):  
Sarah Watkins ◽  
Ahmed Hassanien ◽  
Crispin Dale
Keyword(s):  
Tourist Destination

City Council websites as a means of place brand identity communication

2006 ◽  
Vol 2 (4) ◽  
pp. 276-296 ◽  
Author(s):  
Magdalena Florek ◽  
Andrea Insch ◽  
Juergen Gnoth
Keyword(s):  
City Council ◽  
Brand Identity ◽  
Place Brand

Reciprocal urban place marketing and co-branding? Retail applications

2006 ◽  
Vol 2 (4) ◽  
pp. 297-310 ◽  
Author(s):  
Gary Warnaby ◽  
David Bennison
Keyword(s):  
Place Marketing ◽  
Urban Place

The Perils of Propaganda: Lessons from the Cold War

2006 ◽  
Vol 2 (4) ◽  
pp. 341-344
Author(s):  
John Brown
Keyword(s):  
Cold War ◽  
The Cold War

Measuring image of a city: A qualitative approach with case example

2006 ◽  
Vol 2 (3) ◽  
pp. 210-219 ◽  
Author(s):  
Pirjo Laaksonen ◽  
Martti Laaksonen ◽  
Päivi Borisov ◽  
Jenniina Halkoaho
Keyword(s):  
Qualitative Approach

Kinship branding: A concept of holism and evolution for the nation brand

2006 ◽  
Vol 2 (3) ◽  
pp. 229-247 ◽  
Author(s):  
Philippe Mihailovich
Keyword(s):  
Nation Brand

Intellectual architecture as place brand

2006 ◽  
Vol 2 (3) ◽  
pp. 220-228 ◽  
Author(s):  
E Richard Gold
Keyword(s):  
Place Brand
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