International Journal of Technology Marketing
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TOTAL DOCUMENTS

423
(FIVE YEARS 86)

H-INDEX

12
(FIVE YEARS 0)

Published By Inderscience Enterprises Ltd.

1741-8798, 1741-878x
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Factors affecting adoption of cloud-based services: evidence from an emerging market

2022 ◽  
Vol 16 (1/2) ◽  
pp. 1
Author(s):  
Pranav Ranjan ◽  
Raj K. Kovid ◽  
Abhisek Dutta
Keyword(s):  
Emerging Market ◽  
Factors Affecting

Suspicion of manipulation on Instagram: is the consumer being duped

2022 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Azza Frikha ◽  
Lilia Khrouf ◽  
Souad Maghraoui

What you see is what you get: VR as tool for travel experiences trials

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Carlos Gutiérrez Marines ◽  
Pável Reyes Mercado ◽  
Julieta Mercado González

Impact of Alibaba's Double 11 refund collapse event on consumer's willingness to participate

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Wunhong Su ◽  
Yingping Mai ◽  
Wong Ming Wong
Keyword(s):  
Willingness To Participate

Mobile advertising acceptance and use of mobile payment

2021 ◽  
Vol 15 (1) ◽  
pp. 66
Author(s):  
Soledad Ponce ◽  
Cecilia Ugalde
Keyword(s):  
Mobile Payment ◽  
Mobile Advertising

Effects of tourists' locus of attributions on tourists' online reviews

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Mahmoud Ibraheam Saleh
Keyword(s):  
Online Reviews

Diagnosing key factors for gamification in marketing using hierarchical clustering technique

2021 ◽  
Vol 15 (4) ◽  
pp. 354
Author(s):  
Gautam Srivastava ◽  
Surajit Bag
Keyword(s):  
Hierarchical Clustering ◽  
Key Factors ◽  
Clustering Technique

The influence of social media platforms on the customer purchase intention post COVID-19 outbreaks

2021 ◽  
Vol 15 (1) ◽  
pp. 1
Author(s):  
Maria Venensia Sarita Putri ◽  
Kemri Agustine Dameria Simangunsong ◽  
Willy Gunadi ◽  
Farras Ramadhan
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Social Media Platforms
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