International Journal of Technology Marketing
Latest Publications

TOTAL DOCUMENTS

423

(FIVE YEARS 116)

H-INDEX

12

(FIVE YEARS 2)

Published By Inderscience Enterprises Ltd.

1741-8798, 1741-878x

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Factors affecting adoption of cloud-based services: evidence from an emerging market

International Journal of Technology Marketing ◽

10.1504/ijtmkt.2022.10044037 ◽

2022 ◽

Vol 16 (1/2) ◽

pp. 1

Author(s):

Pranav Ranjan ◽

Raj K. Kovid ◽

Abhisek Dutta

Keyword(s):

Emerging Market ◽

Factors Affecting

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Online shopping during the Covid-19 crisis: the impact of anthropomorphic virtual agents on consumers' psychological states

International Journal of Technology Marketing ◽

10.1504/ijtmkt.2022.10043900 ◽

2022 ◽

Vol 16 (1/2) ◽

pp. 1

Author(s):

Sihem Ben Saad ◽

Fatma Choura

Keyword(s):

Online Shopping ◽

Virtual Agents ◽

Psychological States ◽

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Suspicion of manipulation on Instagram: is the consumer being duped

International Journal of Technology Marketing ◽

10.1504/ijtmkt.2022.10044038 ◽

2022 ◽

Vol 1 (1) ◽

pp. 1

Author(s):

Azza Frikha ◽

Lilia Khrouf ◽

Souad Maghraoui

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Artificial neural network to diagnose the consumer behaviour towards non-fuel products and services at filling stations

International Journal of Technology Marketing ◽

10.1504/ijtmkt.2021.118210 ◽

2021 ◽

Vol 15 (2/3) ◽

pp. 143

Author(s):

Gautam Srivastava ◽

Surajit Bag

Keyword(s):

Neural Network ◽

Artificial Neural Network ◽

Consumer Behaviour ◽

Artificial Neural

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Mobile advertising acceptance and use of mobile payment

International Journal of Technology Marketing ◽

10.1504/ijtmkt.2021.116894 ◽

2021 ◽

Vol 15 (1) ◽

pp. 66

Author(s):

Soledad Ponce ◽

Cecilia Ugalde

Keyword(s):

Mobile Payment ◽

Mobile Advertising

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Effects of tourists' locus of attributions on tourists' online reviews

International Journal of Technology Marketing ◽

10.1504/ijtmkt.2021.10043259 ◽

2021 ◽

Vol 1 (1) ◽

pp. 1

Author(s):

Mahmoud Ibraheam Saleh

Keyword(s):

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Diagnosing key factors for gamification in marketing using hierarchical clustering technique

International Journal of Technology Marketing ◽

10.1504/ijtmkt.2021.119074 ◽

2021 ◽

Vol 15 (4) ◽

pp. 354

Author(s):

Gautam Srivastava ◽

Surajit Bag

Keyword(s):

Hierarchical Clustering ◽

Key Factors ◽

Clustering Technique

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The influence of social media platforms on the customer purchase intention post COVID-19 outbreaks

International Journal of Technology Marketing ◽

10.1504/ijtmkt.2021.10038681 ◽

2021 ◽

Vol 15 (1) ◽

pp. 1

Author(s):

Maria Venensia Sarita Putri ◽

Kemri Agustine Dameria Simangunsong ◽

Willy Gunadi ◽

Farras Ramadhan

Keyword(s):

Social Media ◽

Purchase Intention ◽

Social Media Platforms

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Digital marketing as a game changer strategy to enhance brand performance

International Journal of Technology Marketing ◽

10.1504/ijtmkt.2021.10041546 ◽

2021 ◽

Vol 15 (2-3) ◽

pp. 1

Author(s):

S. Ananda ◽

Sarfaraz Javed ◽

Uvesh Husain

Keyword(s):

Digital Marketing ◽

Brand Performance ◽

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What you see is what you get: VR as tool for travel experiences trials

International Journal of Technology Marketing ◽

10.1504/ijtmkt.2021.10040866 ◽

2021 ◽

Vol 1 (1) ◽

pp. 1

Author(s):

Carlos Gutiérrez Marines ◽

Pável Reyes Mercado ◽

Julieta Mercado González

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