Sport Business in the United States
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12
(FIVE YEARS 12)

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Published By Routledge

9781003058625
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Critical leadership in the management and marketing of university athletics

2020 ◽  
pp. 126-153
Author(s):  
David A. Paitson ◽  
Ryan K. Zapalac ◽  
James J. Zhang
Keyword(s):  
Critical Leadership

Management and marketing of sports in the U.S.

2020 ◽  
pp. 1-23
Author(s):  
Don Lee ◽  
Demetrius W. Pearson ◽  
Michael Cottingham ◽  
Myungwoo Lee ◽  
Ho Yeol Yu ◽  
...  
Keyword(s):  
The U.S

Consumer behavior of women’s sports

2020 ◽  
pp. 194-213
Author(s):  
Lauren M. Johnson ◽  
Demetrius W. Pearson ◽  
Ryan K. Zapalac ◽  
James J. Zhang
Keyword(s):  
Consumer Behavior ◽  
Women's Sports ◽  
Women’S Sports

Generational market segmentation of millennial sport fans

2020 ◽  
pp. 154-175
Author(s):  
Brian H. Yim ◽  
Kevin K. Byon ◽  
Thomas A. Baker ◽  
James J. Zhang
Keyword(s):  
Market Segmentation ◽  
Sport Fans

Internships, practicum, and professional marketability

2020 ◽  
pp. 229-244
Author(s):  
Sara Gershon ◽  
Brandon Mastromartino ◽  
James J. Zhang

Marketing practices in National Junior College Athletic Association men’s basketball programs

2020 ◽  
pp. 96-125
Author(s):  
Tiffany Y. Barney ◽  
Janette R. Hill ◽  
Robert C. Lynall ◽  
James J. Zhang
Keyword(s):  
Junior College ◽  
Men's Basketball

BIRFing and CORSing of sport fans

2020 ◽  
pp. 214-228
Author(s):  
Don Lee ◽  
David Walsh ◽  
Lee-Seob Maeng ◽  
Myungwoo Lee
Keyword(s):  
Sport Fans
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