Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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121

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Published By Springer International Publishing

9783319169729, 9783319169736

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Marketing and Mass Transit-Meeting the Challenge

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16973-6_86 ◽

2015 ◽

pp. 398-402

Author(s):

John Considine ◽

Wally Elmer

Keyword(s):

Mass Transit

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Treatment of Item Nonresponse: An Empirical Investigation1

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16973-6_93 ◽

2015 ◽

pp. 435-437

Author(s):

Vinay Y. Pandit ◽

Zahid Khairullah

Keyword(s):

Item Nonresponse

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Introducing Marketing Planning to a Professional Services Organization

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16973-6_87 ◽

2015 ◽

pp. 403-407

Author(s):

Julian W. Vincze

Keyword(s):

Professional Services ◽

Marketing Planning

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Factor Analyses of Aspects of Individual Volunteer Fund Raising

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16973-6_79 ◽

2015 ◽

pp. 366-369

Author(s):

Cheryl E. Kleist ◽

Jeffrey S. Gutenberg

Keyword(s):

Fund Raising ◽

Factor Analyses

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Patient/Consumer Assessment of a Community Hospital: A Replication Study

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16973-6_78 ◽

2015 ◽

pp. 361-365

Author(s):

Cynthia L. House ◽

E. James Randall

Keyword(s):

Community Hospital ◽

Replication Study ◽

Consumer Assessment

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Marketing Information Management by Trade Show Exhibitors

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16973-6_71 ◽

2015 ◽

pp. 334-337

Author(s):

J. Steven Kelly ◽

James Comer

Keyword(s):

Information Management ◽

Trade Show ◽

Marketing Information

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Consumer Knowledge and use of Energy Information in Purchase Decisions

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16973-6_69 ◽

2015 ◽

pp. 326-328

Author(s):

William A. Staples ◽

Robert A. Swerdlow

Keyword(s):

Purchase Decisions ◽

Consumer Knowledge ◽

Energy Information

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An Investigation of the Importance of the Interaction Between Marketing and Financial Strategies in Retail Firms

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16973-6_62 ◽

2015 ◽

pp. 288-293

Author(s):

J. Joseph Cronin ◽

Mary L. Joyce

Keyword(s):

Financial Strategies

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An Empirical Analysis of Marketing Professors’ Attitudes Toward Students Majoring in Marketing

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16973-6_50 ◽

2015 ◽

pp. 229-232

Author(s):

Joseph H. Miller ◽

Michael Budden

Keyword(s):

Empirical Analysis ◽

Attitudes Toward Students

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Motivating Undergraduate Students to Excel in Marketing Courses1

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16973-6_46 ◽

2015 ◽

pp. 211-215

Author(s):

Richard Scott Shiebler

Keyword(s):

Undergraduate Students

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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Marketing and Mass Transit-Meeting the Challenge

Treatment of Item Nonresponse: An Empirical Investigation1

Introducing Marketing Planning to a Professional Services Organization

Factor Analyses of Aspects of Individual Volunteer Fund Raising

Patient/Consumer Assessment of a Community Hospital: A Replication Study

Marketing Information Management by Trade Show Exhibitors

Consumer Knowledge and use of Energy Information in Purchase Decisions

An Investigation of the Importance of the Interaction Between Marketing and Financial Strategies in Retail Firms

An Empirical Analysis of Marketing Professors’ Attitudes Toward Students Majoring in Marketing

Motivating Undergraduate Students to Excel in Marketing Courses1

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications