Consumer Knowledge and use of Energy Information in Purchase Decisions

Author(s):  
William A. Staples ◽  
Robert A. Swerdlow
2019 ◽  
Vol 121 (10) ◽  
pp. 2337-2350 ◽  
Author(s):  
Meredith Lawley ◽  
Jane F. Craig ◽  
David Dean ◽  
Dawn Birch

Purpose The purpose of this paper is to explore consumer knowledge of seafood sustainability and how that knowledge influences the purchase of seafood products. Design/methodology/approach Using an online survey (n=1,319), the authors investigated Australian consumer knowledge of seafood sustainability and the drivers of purchase choice. Objective knowledge categories were developed through the qualitative analysis of unprompted, open-ended responses and compared with other surveyed measures of objective knowledge. The relationship between these knowledge categories and the importance of sustainability in the purchase decision was tested. Findings A significant group of consumers either had no knowledge of seafood sustainability (17.8 per cent) or gave an incorrect response (15.5 per cent), while 25.1 per cent demonstrated simple and 41.6 per cent complex knowledge. Further, the knowledge was positively related to importance of sustainability when making purchase decisions. Sustainability moved from the lowest ranked attribute for the no knowledge group to the highest ranked attribute for the complex knowledge group. Research limitations/implications The results show that the consumer knowledge about sustainable seafood cannot be assumed and that the level of sustainability knowledge influences the importance of sustainability in the purchase decision. Practical implications The results suggest that information-based strategies based on a universally shared definition of sustainability in the seafood industry designed to drive sustainable consumer behaviour for seafood must take the account of consumer knowledge. Originality/value This paper identifies and provides a classification framework for levels of consumer knowledge about sustainable seafood and demonstrates a positive relationship between knowledge and the importance of sustainability in consumer decisions with regard to purchasing seafood.


Author(s):  
R. Adjeng Mariana Febrianti, Et. al.

The purpose of this study was to determine the effect of consumer knowledge and lifestyle on purchasing decisions with customer satisfaction as an intervening variable. The method used in this research is path analysis method. The sample used was 118 respondents. While data collection by means of a questionnaire. The results showed that knowledge has a positive and significant influence on purchase intention with tcount 6,066> ttable 1,984 and sig value 0,000 <0.05. Lifestyle has a positive and significant influence on purchase intention with a tcount of 3.952> ttable of 1.984 and a sig value of 0.000 <0.05. Consumer satisfaction has a positive and significant influence on purchasing decisions with a tcount of 3.902> ttable 1.984 and a sig value of 0.002 <0.05. Consumer knowledge has a positive and significant influence on purchasing decisions with a t-count value of 4.987> t-table 1.984 and a sig value of 0.000 <0.05. Lifestyle has a positive and significant effect on purchasing decisions with a tcount of 2.531> ttable 1.984 and a sig value of 0.013 <0.05. Consumer satisfaction is able to mediate the effect of trust on purchasing decisions as evidenced by the sobel test results 2.492> 1.96. satisfaction is able to mediate the effect of promotion on purchasing decisions as evidenced by the sobel test results 2.77> 1.96. The conclusion from this research is that the higher the level of consumer knowledge, the higher the satisfaction and purchasing decisions.


2005 ◽  
Author(s):  
Michael J. Kalsher ◽  
Michael S. Wogalter ◽  
Kenneth R. Laughery ◽  
Raymond W. Lim
Keyword(s):  

CICES ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 188-203
Author(s):  
Ria Wulandari ◽  
M. Ifran Sanni ◽  
Dani Ramadhan

This research is motivated by a decline in motorcycle sales produced by PT. Yamaha Indonesia MFG in the 2014-2018 period. In this research there was a decrease in the decision on the power of interest in customer purchases on PT. Yamaha Indonesia MFG so that later can be analyzed in the formulation of this paper, that how customer take motorcycle purchase decisions amid the phenomenon of competition and increasingly crowded sales rivalries. The purpose of this research was to analyze the influence of motivation, perceived quality, and customer attitudes toward decisions in purchasing Yamaha motorbikes. This research uses quantitative and qualitative methods. The respondents in this research were 100 people who could meet one to five criteria consisting of; initiator (initiator), influencer (influencer), decision making (decider), purchase (buyer), user (user) motorcycle production PT. Yamaha Indonesia MFG. There are 3 hypotheses formulated and tested using the Regression Analysis method. In qualitative analysis it is obtained from the interpretation of processing data by providing information and explanation. In the results of this research shows the results of Motivation, Quality Perception, and Customer Attitudes have a relationship that has a significant impact on Purchasing Decisions.


2020 ◽  
pp. 27-33
Author(s):  
Boris A. Veklenko

Without using the perturbation theory, the article demonstrates a possibility of superluminal information-carrying signals in standard quantum electrodynamics using the example of scattering of quantum electromagnetic field by an excited atom.


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