China Branding
Latest Publications

TOTAL DOCUMENTS

10

(FIVE YEARS 10)

H-INDEX

0

(FIVE YEARS 0)

Published By Springer Singapore

9789811393174, 9789811393181

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Deli Group: A Five Force Behavioral Culture

China Branding ◽

10.1007/978-981-13-9318-1_9 ◽

2019 ◽

pp. 127-137

Author(s):

Tiantian Zhang ◽

Cherry Yi Zhang

Keyword(s):

Group A ◽

Behavioral Culture

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From No Body to Some Body: A Resource Based View Approach for the Branding of a Manufacturer

China Branding ◽

10.1007/978-981-13-9318-1_3 ◽

2019 ◽

pp. 31-43

Author(s):

Paul C. Y. Liu ◽

Fei Zhu ◽

Jie Wang

Keyword(s):

Resource Based View

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Place Umbrella Branding and the Provision of Quality: A Case Study of the “ZhejiangMade” Brand

China Branding ◽

10.1007/978-981-13-9318-1_1 ◽

2019 ◽

pp. 1-13

Author(s):

Shengjing Yu ◽

Martin J. Liu ◽

Dandan Ye

Keyword(s):

Umbrella Branding

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Weixing: A Plastic Pipe Industry Leader Who Succeeded with Manufacturing Upgrading and Long-Term R&D Investment

China Branding ◽

10.1007/978-981-13-9318-1_8 ◽

2019 ◽

pp. 115-126

Author(s):

Cherry Yi Zhang ◽

Tiantian Zhang

Keyword(s):

Plastic Pipe ◽

Industry Leader ◽

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Customer Orientation and Brand Performance: A Study of ROBAM

China Branding ◽

10.1007/978-981-13-9318-1_5 ◽

2019 ◽

pp. 69-84

Author(s):

Zi Wang ◽

Yue Huang ◽

Jun Luo ◽

Xuan Feng

Keyword(s):

Customer Orientation ◽

Brand Performance

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Crafting a Successful Business Strategy: A Case of Zhejiang Yinlun Machinery Co. Ltd.

China Branding ◽

10.1007/978-981-13-9318-1_7 ◽

2019 ◽

pp. 103-113

Author(s):

M. S. Balaji

Keyword(s):

Business Strategy ◽

Successful Business

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Standing Out in the Crowd in the B2B Market: A Success Story from Xinhai Technology Group

China Branding ◽

10.1007/978-981-13-9318-1_6 ◽

2019 ◽

pp. 85-102

Author(s):

Yueqiu Hu ◽

Shuning Zheng ◽

Alain Yee Loong Chong

Keyword(s):

Success Story ◽

Technology Group

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Unraveling the Myth of Fotile: The Critical Role of Strategic Positioning in Brand Building

China Branding ◽

10.1007/978-981-13-9318-1_10 ◽

2019 ◽

pp. 139-154

Author(s):

Liang (Lucas) Wang

Keyword(s):

Critical Role ◽

Strategic Positioning ◽

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Innovation in Environmental Technologies in China: The Case of Feida’s Power Plant Pollution Control Equipment

China Branding ◽

10.1007/978-981-13-9318-1_4 ◽

2019 ◽

pp. 45-67

Author(s):

Peter S. Hofman ◽

Chenchen Weng ◽

Steven Shijin Zhou ◽

Abby Jingzi Zhou

Keyword(s):

Power Plant ◽

Pollution Control ◽

Control Equipment ◽

Plant Pollution ◽

Environmental Technologies ◽

Pollution Control Equipment

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Branding in the Context of Globalization: A Case Study of Baoxiniao

China Branding ◽

10.1007/978-981-13-9318-1_2 ◽

2019 ◽

pp. 15-29

Author(s):

Lin Huang ◽

Jun Luo ◽

Luis D. Torres

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