Place Umbrella Branding and the Provision of Quality: A Case Study of the “ZhejiangMade” Brand
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1996 ◽
Vol 54
◽
pp. 636-637
1982 ◽
Vol 46
(6)
◽
pp. 314-322
1996 ◽
Vol 60
(4)
◽
pp. 348-350
1977 ◽
Vol 8
(4)
◽
pp. 256-263