Contemporary Sport Marketing
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15
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Published By Routledge

9781315265490
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Dominican Republic and the development of the Major League Baseball Team Academy

2017 ◽  
pp. 72-91
Author(s):  
K. Alexander Schmidt ◽  
Scott Tainsky ◽  
Becca Leopkey
Keyword(s):  
Dominican Republic ◽  
Major League Baseball ◽  
Major League ◽  
Baseball Team

Olympic brand image and values

2017 ◽  
pp. 23-41
Author(s):  
Servane Le Clinche ◽  
Nicolas Chanavat ◽  
Michel Desbordes
Keyword(s):  
Brand Image

Introduction

2017 ◽  
pp. 3-22 ◽  
Author(s):  
James J. Zhang ◽  
Brenda G. Pitts ◽  
Euisoo Kim

Antecedents of customer loyalty

2017 ◽  
pp. 139-155 ◽  
Author(s):  
Jerónimo García-Fernández ◽  
Pablo Gálvez-Ruíz ◽  
Luisa Vélez-Colón ◽  
Ainara Bernal-García
Keyword(s):  
Customer Loyalty

Examining the effects of corporate renaming of a historic college football stadium

2017 ◽  
pp. 244-258
Author(s):  
Doyeop Kim ◽  
Stephen H. Shin ◽  
Matthew Walker ◽  
Gi-Yong Koo
Keyword(s):  
College Football ◽  
Football Stadium

An exponential decay model

2017 ◽  
pp. 95-106
Author(s):  
Minh Tuan Phung ◽  
Ly Thi Minh Pham
Keyword(s):  
Exponential Decay ◽  
Decay Model ◽  
Exponential Decay Model

Consumer-perceived branding effects of sport sponsorship in China

2017 ◽  
pp. 259-288 ◽  
Author(s):  
Luke Lunhua Mao ◽  
Euisoo Kim ◽  
James J. Zhang
Keyword(s):  
Sport Sponsorship

Color rules!

2017 ◽  
pp. 196-213
Author(s):  
Wen-hao Winston Chou ◽  
Michael Cottingham ◽  
Janet P. Trammell ◽  
Andrea Medrano Behlmann ◽  
Noah Yang Hsu

Framing Paralympic sport to build audience interest

2017 ◽  
pp. 179-195 ◽  
Author(s):  
Natalie L. Smith ◽  
Yilun Zhou ◽  
B. Christine Green
Keyword(s):  
Paralympic Sport

Media relations in English football clubs

2017 ◽  
pp. 120-138 ◽  
Author(s):  
Argyro Elisavet Manoli
Keyword(s):  
Media Relations ◽  
Football Clubs
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