Marketing Strategies for Central and Eastern Europe
Latest Publications

TOTAL DOCUMENTS

(FIVE YEARS 16)

H-INDEX

(FIVE YEARS 0)

Published By Routledge

9781003073642

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Foreign Direct Investment Behaviour of Nordic Firms in Central and Eastern Europe

Marketing Strategies for Central and Eastern Europe ◽

10.4324/9781003073642-4 ◽

2020 ◽

pp. 35-68

Author(s):

Jorma Larimo

Keyword(s):

Foreign Direct Investment ◽

Eastern Europe ◽

Direct Investment ◽

Central And Eastern Europe ◽

Investment Behaviour

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Internationalisation of Retailing in Poland: The Economics of Scarcity?

Marketing Strategies for Central and Eastern Europe ◽

10.4324/9781003073642-11 ◽

2020 ◽

pp. 177-197

Author(s):

John Dawson ◽

Henley John

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Introduction

Marketing Strategies for Central and Eastern Europe ◽

10.4324/9781003073642-1 ◽

2020 ◽

pp. 1-12

Author(s):

Stewart Arnold ◽

Petr Chadraba ◽

Reiner Springer

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Risk Management for Foreign Direct Investments in Eastern Europe with New Derivative Instruments

Marketing Strategies for Central and Eastern Europe ◽

10.4324/9781003073642-5 ◽

2020 ◽

pp. 69-99

Author(s):

Roland Leitinger

Keyword(s):

Risk Management ◽

Eastern Europe ◽

Foreign Direct Investments ◽

Derivative Instruments

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Preparation of a Marketing Strategy in an Industrial Company

Marketing Strategies for Central and Eastern Europe ◽

10.4324/9781003073642-20 ◽

2020 ◽

pp. 289-306

Author(s):

Regina Virvilaite ◽

Laimona Sliburyte

Keyword(s):

Marketing Strategy ◽

Industrial Company

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The Marketing Orientation of Polish SMEs

Marketing Strategies for Central and Eastern Europe ◽

10.4324/9781003073642-18 ◽

2020 ◽

pp. 253-259

Author(s):

Mieczyslaw Ciurla ◽

Milleniusz W. Nowak

Keyword(s):

Marketing Orientation

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Factors Influencing Polish Consumers’ Reactions to the Advertised Product

Marketing Strategies for Central and Eastern Europe ◽

10.4324/9781003073642-15 ◽

2020 ◽

pp. 225-241

Author(s):

Maria Pietras

Keyword(s):

Factors Influencing

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Current Problems in Marketing Strategy Formulation at the Firm Level in Russia

Marketing Strategies for Central and Eastern Europe ◽

10.4324/9781003073642-9 ◽

2020 ◽

pp. 145-154

Author(s):

Alun Tlusty-Sheen

Keyword(s):

Marketing Strategy ◽

Strategy Formulation ◽

Firm Level

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Russian Food Markets: Opportunities for Western Companies?

Marketing Strategies for Central and Eastern Europe ◽

10.4324/9781003073642-6 ◽

2020 ◽

pp. 101-125

Author(s):

Antti Helanterä ◽

Asta Salmi

Keyword(s):

Food Markets

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Marketing Craft Businesses: The Slovenian Case

Marketing Strategies for Central and Eastern Europe ◽

10.4324/9781003073642-19 ◽

2020 ◽

pp. 260-288

Author(s):

Iča Rojšek ◽

Darja Podobnik

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Marketing Strategies for Central and Eastern EuropeLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Routledge

Foreign Direct Investment Behaviour of Nordic Firms in Central and Eastern Europe

Internationalisation of Retailing in Poland: The Economics of Scarcity?

Introduction

Risk Management for Foreign Direct Investments in Eastern Europe with New Derivative Instruments

Preparation of a Marketing Strategy in an Industrial Company

The Marketing Orientation of Polish SMEs

Factors Influencing Polish Consumers’ Reactions to the Advertised Product

Current Problems in Marketing Strategy Formulation at the Firm Level in Russia

Russian Food Markets: Opportunities for Western Companies?

Marketing Craft Businesses: The Slovenian Case

Marketing Strategies for Central and Eastern Europe
Latest Publications