The SAGE Handbook of International Marketing
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Published By SAGE Publications Ltd

9781412934282, 9780857021007
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Consumer Cognition Across Cultures

2012 ◽  
pp. 73-90
Author(s):  
Bernd H. Schmitt ◽  
Nader T. Tavassoli
Keyword(s):  
Consumer Cognition

Global Trends in Grocery Retailing

2012 ◽  
pp. 413-428 ◽  
Author(s):  
Katrijn Gielens ◽  
Marnik G. Dekimpe
Keyword(s):  
Global Trends ◽  
Grocery Retailing

Global Sourcing Strategy

2012 ◽  
pp. 288-302 ◽  
Author(s):  
Masaaki Kotabe ◽  
Michael J. Mol ◽  
JanetY. Murray
Keyword(s):  
Global Sourcing ◽  
Sourcing Strategy

International Franchising and Licensing

2012 ◽  
pp. 183-197 ◽  
Author(s):  
Lance Eliot Brouthers ◽  
Jason Patrick McNicol
Keyword(s):  
International Franchising
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