Impact of Intermediary and Seller Trust on Consumer Repurchase and E-WOM Intentions

This study investigates the impact of intermediary and seller trust on consumers' repurchase intention and electronic word-of-mouth (e-WOM) intention. A total of 337 consumers with online-buying experience were surveyed using a self-administered questionnaire. For the research purpose, a model was developed and tested using the PLS-SEM technique. In this instance, trust in a competent intermediary is formed on perceived benevolence and integrity. The moderating roles of demographics and purchase frequency were tested using a multigroup analysis. The results strongly support the research model, indicating that: (1) trust in competent intermediaries has a significant influence on consumers’ repurchase and e-WOM intention; (2) trust in consumer electronics (CE) sellers has an influence on repurchase intention but not e-WOM intention; and (3) age, gender positively affect the trust transference process, while purchase frequency affects e-WOM intention. This research presents new theoretical and managerial implications for online electronics marketing.

Comparative analysis of online fresh food shopping behavior during normal and COVID-19 crisis periods

PurposeOnline fresh food shopping has become increasingly popular in recent years, especially during the COVID-19 crisis. Online fresh food shopping provides consumers with an alternative to shopping in a traditional market, while also enabling procurement of such goods at a reduced risk of infection. The purpose of this study is to investigate whether online fresh food shopping behaviors change during public health emergency periods.Design/methodology/approachThe data were collected through a web-based survey (508 respondents in China). Descriptive analysis, ordinal logistic regression analysis, and the Apriori algorithm were employed to explore what characteristics influence purchase frequency as well as food and delivery time preferences among different customer groups.FindingsBased on the survey data, this study found that purchase frequency grew 71.2% during the COVID-19 crisis. City type and online shopping frequency of respondents are positively correlated with purchase frequency in normal and COVID-19 crisis periods. Number of daily hours worked by respondents only showed a significant impact for the normal period. People perceiving the risk of infection from going out are more willing to purchase fresh food online.Originality/valueThis is the first study to explore and compare online fresh food shopping behaviors during normal and COVID-19 crisis periods with a sample from China. The findings indicate a key role that online fresh food shopping can perform during a crisis and contribute to our understanding of fresh food online shopping behaviors during other possible public health emergency scenarios.

Do consumer ethnocentrism and animosity affect the importance of country-of-origin in dairy products evaluation? The moderating effect of purchase frequency

PurposeThe purpose of this study is to examine the effects of consumer ethnocentrism and animosity on the importance of country-of-origin in food product evaluation. It also tested the moderating effect of purchase frequency.Design/methodology/approachData were collected from dairy consumers residing in China. The research model was tested using structural equation modelling with AMOS.FindingsThe results indicated that the importance of country-of-origin in product evaluation is not necessarily driven by consumer ethnocentrism or animosity. Only among frequent purchasers, a higher level of consumer ethnocentrism or animosity can be associated with more importance of country-of-origin in product evaluation.Originality/valueDespite the significant role of purchase frequency, this factor has been less considered in the existing literature on consumer ethnocentrism and animosity. This study represented an initial attempt to the role of purchase frequency in the effects of consumer ethnocentrism and animosity on food product evaluation. It revealed that purchase frequency should be adopted as a moderating factor in future studies in this field.

ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU DENGAN MENUNJANG KEEFEKTIFITASAN PROSES PRODUKSI MEUBELAIR PADA PERUSAHAAN UD. JAYA ABADI PUTRA KEDUNGPRING LAMONGAN

: This research to determine the policy of controlling raw material inventory in a company if it uses the Economic Order Quantity (EOQ) method with current company policy. The data used in the form of data about the main raw material needs and the costs incurred in ordering and storing during 2017-2019. Data collection techniques by examining company documents. The research method used is descriptive discussion that is to make a systematic picture using the object under study. The results of the analysis are known to control raw material inventory at UD. Jaya Abadi Putra Kedungpring Lamongan can be concluded as follows (1) The optimal number of raw material inventory purchases using the economic order quantity method in 2017 is 176.93 m3 with a purchase frequency of 16 times, in 2018 amounting to 170.58 m3 with purchase frequency 16 times, in 2019 is 165.72 m3 with a purchase frequency of 16 times. And the total cost of raw material inventory of the company in the calculation of economic order quantity in 2017 is Rp. 962,606.69 in 2018 amounting to Rp. 1,063,484.4, in 2019 amounting to Rp. 1,112,250,3. (2). Safety stock / Safety Stock according to the results of the calculation of economic order quantity in 2017 is 29 m3, in 2018 is 24.33 m3, in 2019 is 19.84. Reorder points according to the calculation of economic order quantity in 2017 amounted to 57.14 m3, in 2018 amounted to 52.23 m3, in 2019 amounted to 46.96 m3.

Web-store image dimensions and online retail customer loyalty: investigating mediators and moderators

PurposeIn an era of burgeoning activity in online retail in India, the role of web-store design is paramount. Web-store design elements such as website functionality, brand assortment and product quality are expected to generate customer loyalty.Design/methodology/approachUsing data collected from 553 students from two universities in north India, the present study investigates the indirect effect of web-store dimensions (through website functionality, brand assortment and product quality) on online store loyalty via an enjoyment state (flow) and customer satisfaction. Serial mediation has been analysed through PROCESS macro developed by Hayes version 3.0. In addition to this, the moderating role of gender and purchase frequency has also been investigated.FindingsThe present study renders support to serial mediation between website functionality, flow, customer satisfaction and loyalty. However, the path between brand assortment and loyalty is more strongly mediated by customer satisfaction only. Males experience less flow as compared to females while handling brand assortment on websites. The three-way interaction between brand assortment, gender and purchase frequency is also statistically significant.Originality/valueThe study examines the manner in which online retailers can choose to build customer loyalty when they try to build retail image using web store functionality and /or product/brand assortments. The study offers insights to retailers about how and when to focus on hedonism versus customer satisfaction or both of them in conjunction to enhance customer loyalty. This study is important as it investigates the relationships in Indian scenario witnessing a high rate of growth in online retail which can tremendously affect these relationships.