Asian Journal of Marketing
Latest Publications

TOTAL DOCUMENTS

54
(FIVE YEARS 0)

H-INDEX

8
(FIVE YEARS 0)

Published By Science Alert

1819-1924
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

scholarly journals Private Brands Waiting to Be Purchased-the Store Image Story

2019 ◽  
Vol 14 (1) ◽  
pp. 1-9
Author(s):  
Ms. Kanika Gupta ◽  
Jaspreet Kaur ◽  
Mr. Varun Duggal
Keyword(s):  
Store Image ◽  
Private Brands

scholarly journals Factors Affecting Creative Innovation for Entrepreneur in the Furniture Industry Business in Asia

2017 ◽  
Vol 12 (1) ◽  
pp. 12-20 ◽  
Author(s):  
Taweesak Roopsing ◽  
Nitikorn Nokphromph
Keyword(s):  
Furniture Industry ◽  
Factors Affecting

scholarly journals Interplay of Mediating Factors in the Relationship between Greenwashed Labels and Consumers' Trust

2017 ◽  
Vol 11 (2) ◽  
pp. 44-53
Author(s):  
Charbel M. El Khou ◽  
Elie E. Sayegh ◽  
Adel F. Al Alam
Keyword(s):  
Mediating Factors ◽  
The Relationship

scholarly journals Impact of Psychic Distance on Global Brand Acceptance

2016 ◽  
Vol 11 (1) ◽  
pp. 21-33 ◽  
Author(s):  
R.K. Srivastava
Keyword(s):  
Psychic Distance ◽  
Global Brand

scholarly journals Identifying the Key Dimensions of Consumer-based Brand Equity Model: A Multivariate Approach

2016 ◽  
Vol 11 (1) ◽  
pp. 13-20
Author(s):  
Md. Mohsan Khudri ◽  
Nighat Farjana
Keyword(s):  
Brand Equity ◽  
Multivariate Approach ◽  
Key Dimensions ◽  
Equity Model

scholarly journals An Exploration of the Moderators of Business Relationship Value

2016 ◽  
Vol 11 (1) ◽  
pp. 1-12 ◽  
Author(s):  
Neeru Sharma
Keyword(s):  
Business Relationship ◽  
Relationship Value

scholarly journals Word of Mouth or Price Matters in Quality Considerations

2016 ◽  
Vol 11 (1) ◽  
pp. 34-43
Author(s):  
Wai Ki Liang ◽  
David Corkindale
Keyword(s):  
Word Of Mouth

scholarly journals Sales Force Control System and Ethical Behaviour: A Review Based Article

2015 ◽  
Vol 10 (1-3) ◽  
pp. 1-7
Author(s):  
Zoha Fatima ◽  
M. Khalid Azam
Keyword(s):  
Control System ◽  
Force Control ◽  
Sales Force ◽  
Ethical Behaviour ◽  
Force Control System
Load More ...
Sign in / Sign up

Export Citation Format

Share Document