Handbook of Media Management and Economics
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Published By Routledge

9781315189918
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Multiplatform

2018 ◽  
pp. 317-332
Author(s):  
Sylvia M. Chan-Olmsted ◽  
Min Xiao

Social Media

2018 ◽  
pp. 273-286
Author(s):  
Andreas Kaplan ◽  
Grzegorz Mazurek
Keyword(s):  
Social Media

The Transformation of Advertising Agencies in a Digital World

2018 ◽  
pp. 394-409
Author(s):  
Jürg Kaufmann Argueta ◽  
Francisco J. Pérez-Latre
Keyword(s):  
Advertising Agencies ◽  
Digital World
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