Kellogg on Advertising & Media
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16

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1

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Published By John Wiley & Sons, Inc.

9781119198154, 9780470119860

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Developments in Audience Measurement and Research

Kellogg on Advertising & Media ◽

10.1002/9781119198154.ch5 ◽

2015 ◽

pp. 123-138

Author(s):

James Webster

Keyword(s):

Audience Measurement

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Reinvention of TV Advertising

Kellogg on Advertising & Media ◽

10.1002/9781119198154.ch4 ◽

2015 ◽

pp. 84-122

Author(s):

Claudio Marcus

Keyword(s):

Tv Advertising

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Using Three I Media in Business-to-Business Marketing

Kellogg on Advertising & Media ◽

10.1002/9781119198154.ch10 ◽

2015 ◽

pp. 208-225

Author(s):

James Newcomb

Keyword(s):

Business To Business

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The Contribution of Public Relations in the Future

Kellogg on Advertising & Media ◽

10.1002/9781119198154.ch9 ◽

2015 ◽

pp. 196-207 ◽

Cited By ~ 1

Author(s):

Clarke Caywood

Keyword(s):

Public Relations ◽

The Future

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Advertising in the World of New Media

Kellogg on Advertising & Media ◽

10.1002/9781119198154.ch3 ◽

2015 ◽

pp. 56-83

Author(s):

Scott Berg

Keyword(s):

New Media ◽

The World

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Changing the Company

Kellogg on Advertising & Media ◽

10.1002/9781119198154.ch12 ◽

2015 ◽

pp. 254-265

Author(s):

Julie Roehm

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Managing Public Reputation

Kellogg on Advertising & Media ◽

10.1002/9781119198154.ch8 ◽

2015 ◽

pp. 178-195

Author(s):

Daniel Diermeier

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Rethinking Message Strategies: The Difference between Thin and Thick Slicing

Kellogg on Advertising & Media ◽

10.1002/9781119198154.ch6 ◽

2015 ◽

pp. 139-158

Author(s):

Angela Lee

Keyword(s):

The Difference ◽

Message Strategies

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About the Contributors

Kellogg on Advertising & Media ◽

10.1002/9781119198154.oth1 ◽

2015 ◽

pp. 282-284

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Front Matter

Kellogg on Advertising & Media ◽

10.1002/9781119198154.fmatter ◽

2015 ◽

pp. i-xi

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