Direct-to-Consumer Advertising

The International Encyclopedia of Communication ◽

10.1002/9781405186407.wbiecd040.pub2 ◽

2012 ◽

Author(s):

Peter C. Verhoef ◽

Janny C. Hoekstra

Keyword(s):

Direct To Consumer ◽

Direct To Consumer Advertising

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Data Watch: Most People Support Restrictions on Direct-to-Consumer Advertising of New Drugs

Clinical Psychiatry News ◽

10.1016/s0270-6644(05)70921-8 ◽

2005 ◽

Vol 33 (10) ◽

pp. 72

Keyword(s):

New Drugs ◽

Direct To Consumer ◽

Direct To Consumer Advertising

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Effects of Direct-to-Consumer Advertising of Prescription Drugs: Perceptions of Primary Care Physicians

Journal of Pharmaceutical Marketing & Management ◽

10.3109/j058v15n03_06 ◽

2003 ◽

Vol 15 (3) ◽

pp. 61-75

Author(s):

Anna O. D'Souza ◽

Buford T. Lively ◽

Walter Siganga ◽

Monica H. Goodman

Keyword(s):

Primary Care ◽

Prescription Drugs ◽

Primary Care Physicians ◽

Direct To Consumer ◽

Direct To Consumer Advertising

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Direct-to-Consumer Advertising of Pharmaceuticals: Concepts, Issues, and Research

Health Marketing Quarterly ◽

10.1080/07359680903303916 ◽

2009 ◽

Vol 26 (4) ◽

pp. 251-258 ◽

Author(s):

Lawrence S. Silver ◽

Robert E. Stevens ◽

David Loudon

Keyword(s):

Direct To Consumer ◽

Direct To Consumer Advertising

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The Effects of Direct-to-Consumer-Advertising on Patients in a Northern Canadian Community: A Cross-Sectional Survey

Canadian Pharmacists Journal / Revue des Pharmaciens du Canada ◽

10.3821/1913-701x-143.3.126 ◽

2010 ◽

Vol 143 (3) ◽

pp. 126-133 ◽

Author(s):

Michelle van den Engh ◽

Lori Bonertz

Keyword(s):

Cross Sectional Survey ◽

Cross Sectional ◽

Direct To Consumer ◽

Direct To Consumer Advertising

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Effects of conflicting prescription drug information from direct-to-consumer advertising and drug injury advertising on patients’ beliefs and medication adherence

Research in Social and Administrative Pharmacy ◽

10.1016/j.sapharm.2021.08.011 ◽

2021 ◽

Author(s):

Heewon Im ◽

Jisu Huh

Keyword(s):

Medication Adherence ◽

Prescription Drug ◽

Drug Information ◽

Direct To Consumer ◽

Direct To Consumer Advertising

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Effects of comparative claims in prescription drug direct-to-consumer advertising on consumer perceptions and recall

Social Science & Medicine ◽

10.1016/j.socscimed.2014.08.039 ◽

2014 ◽

Vol 120 ◽

pp. 1-11 ◽

Author(s):

Amie C. O'Donoghue ◽

Pamela A. Williams ◽

Helen W. Sullivan ◽

Vanessa Boudewyns ◽

Claudia Squire ◽

...

Keyword(s):

Prescription Drug ◽

Consumer Perceptions ◽

Direct To Consumer ◽

Direct To Consumer Advertising

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The Role of Information Relevance and Reliability in Direct-to-Consumer Advertising

Journal of Pharmaceutical Marketing & Management ◽

10.3109/j058v16n04_05 ◽

2004 ◽

Vol 16 (4) ◽

pp. 81-95 ◽

Author(s):

Donna West ◽

Noel Wilkin ◽

John Bentley

Keyword(s):

Direct To Consumer ◽

Information Relevance ◽

Direct To Consumer Advertising ◽

Role Of Information ◽

Relevance And Reliability

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Taking your medicine? Attitudes toward direct-to-consumer advertising (DTCA)

The Social Science Journal ◽

10.1016/j.soscij.2013.02.002 ◽

2013 ◽

Vol 50 (4) ◽

pp. 501-509 ◽

Author(s):

Stephen J. Ceccoli ◽

Robert J. Klotz

Keyword(s):

Direct To Consumer ◽

Direct To Consumer Advertising

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Direct-to-Consumer Advertising of Androgen Replacement Therapy

JAMA ◽

10.1001/jama.2017.1364 ◽

2017 ◽

Vol 317 (11) ◽

pp. 1124 ◽

Author(s):

Richard L. Kravitz

Keyword(s):

Replacement Therapy ◽

Androgen Replacement Therapy ◽

Direct To Consumer ◽

Direct To Consumer Advertising

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Direct-to-Consumer Advertising

Journal of Pharmaceutical Marketing & Management ◽

10.3109/j058v06n02_03 ◽

1992 ◽

Vol 6 (2) ◽

pp. 21-32

Author(s):

Lisa A. Ruby ◽

Michael Montagne

Keyword(s):

Direct To Consumer ◽

Direct To Consumer Advertising

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