Data Watch: Most People Support Restrictions on Direct-to-Consumer Advertising of New Drugs

2005 ◽  
Vol 33 (10) ◽  
pp. 72
Keyword(s):  
New Drugs ◽  
Direct To Consumer ◽  
Direct To Consumer Advertising

Direct-to-Consumer Advertising of Prescription Drugs: The Evidence Says No

2002 ◽  
Vol 21 (2) ◽  
pp. 194-201 ◽  
Author(s):  
Joel Lexchin ◽  
Barbara Mintzes
Keyword(s):  
Health Outcomes ◽  
Prescription Drugs ◽  
Safety Information ◽  
New Drugs ◽  
Direct To Consumer ◽  
Therapeutic Advantage ◽  
Direct To Consumer Advertising

There is little rationale for direct-to-consumer advertising of prescription drugs. Most new drugs offer little if any therapeutic advantage over existing products. Direct-to-consumer advertisements frequently downplay safety information. Physicians are highly ambivalent about prescribing advertised drugs requested by patients. There is no evidence that direct-to-consumer advertising results in any improvement in health outcomes.

Direct-to-Consumer Advertising of Pharmaceuticals: Concepts, Issues, and Research

2009 ◽  
Vol 26 (4) ◽  
pp. 251-258 ◽  
Author(s):  
Lawrence S. Silver ◽  
Robert E. Stevens ◽  
David Loudon
Keyword(s):  
Direct To Consumer ◽  
Direct To Consumer Advertising

scholarly journals Effects of comparative claims in prescription drug direct-to-consumer advertising on consumer perceptions and recall

2014 ◽  
Vol 120 ◽  
pp. 1-11 ◽  
Author(s):  
Amie C. O'Donoghue ◽  
Pamela A. Williams ◽  
Helen W. Sullivan ◽  
Vanessa Boudewyns ◽  
Claudia Squire ◽  
...  
Keyword(s):  
Prescription Drug ◽  
Consumer Perceptions ◽  
Direct To Consumer ◽  
Direct To Consumer Advertising
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